Omigo is the toilet seat from the future, designed to disrupt the bathroom experience and bring bidets into the mainstream in North America through a mobile-first, modern, direct-to-consumer approach.
When we started working with Omigo, the brand was still just an idea: introducing bidets to the American audience. We’ve been with Omigo from the beginning and have developed two fully custom themes for them in response to feeling out the needs of the new market.
One key part of Omigo’s Shopify setup was a complex method of applying promo codes based on UTM parameters in referring URLs. This became a key sales tactic for them and a core function of the site.
Other core features we developed for Omigo included parallax scrolling animated graphics, many highly customized pages, and a responsive navigation that grew along with their product line.
We also developed multiple split tests for Omigo over time and devised a system allowing them to test on development themes, keeping their code clean in the event of a losing test.
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