Undercover Colors

Undercover Colors

Undercover Colors makes the high-tech, coin-sized SipChip drink test, which uses just a drop of liquid to test for more than 100 common date rape drugs in less than 30 seconds. Based in Raleigh, they aim to empower everyone to drink more safely with their discrete, groundbreaking technology.

Task

We redesigned Undercover Colors' homepage and maintain their website, including switching their theme over from Shopify's no-longer-supported Slate framework. We also are strategizing and implementing a program of split testing to help them determine what speaks to their customers as their business grows.