12 Shopify Plus Websites Worth Stealing Ideas From in 2026

The best Shopify Plus websites each solve a specific buying problem in their category, whether that's comparing grill sizes, pricing a custom mural by the square inch or selling memberships alongside physical products. Eight of the stores below are ones Netalico has built or supports, and four are well-known brands that outgrew their old platforms, so you get both the build details and the bigger replatform stories.

Every store here is live on Shopify as of October 2026, and the results quoted come from Shopify's own case studies or ours. For each one, we've noted the feature worth studying and what other brands can borrow.

Shopify Plus Websites at a Glance

The Top 12 Shopify Plus Websites, Store by Store

1. Audio Advice: Spec-Based Shopping for High-End Audio

Industry: Home Theater & Audio • Why Plus: Massive catalog + omnichannel

Audio Advice sells home theater, hi-fi and smart home gear, where shoppers compare products on specifications, not just price. After years supporting its Magento 1 store, we moved it to Shopify Plus in 2024, migrating more than 2,000 products and building custom collection pages with spec-based filtering, a new navigation and redesigned product pages. The site went from 0% to 100% Core Web Vitals compliance.

The results show up in Shopify's case study: direct traffic conversion rate rose 154% after launch, the brand had its best November to date with $1.99 million in revenue, and Black Friday Cyber Monday weekend revenue was up 15% on the year.

What to borrow: if your customers compare specs, make filtering the core of the collection page rather than an afterthought.

2. Crossrope: A Global DTC Brand Selling More Than Ropes

Industry: Fitness Equipment • Why Plus: Global selling + app memberships

Crossrope makes weighted jump rope systems and pairs them with a workout app. We migrated the brand from BigCommerce to Shopify Plus in three months with a fully custom theme, then ran its global launch through Global-e, and we still maintain and extend the store. App memberships sell right alongside the physical products.

According to Shopify's case study, the replatform drove a 90% increase in revenue, a 24% lift in conversion rate while holding average order value steady, and 94% growth in transactions.

What to borrow: if you sell a digital product with a physical one, sell both in the same cart instead of splitting the experience.

3. Big Green Egg: One Product Page for Every Size

Industry: Outdoor Cooking • Why Plus: Two sites merged into one store

Big Green Egg, the kamado grill brand, used to run two separate sites on BigCommerce and WordPress. We merged them into a single Shopify Plus store in 12 weeks, launching in January 2025 with a custom homepage, a web style guide, custom page sections and a redesigned product page, and the same team supports the store today.

The feature to study is combined listings, which let shoppers browse every EGG size from one parent product page, with options like white-glove assembly and a size comparison on the collection page.

What to borrow: if one product comes in several sizes or models, keep them on one page so shoppers compare instead of bouncing between listings.

4. Limitless Walls: Custom Products Priced on Demand

Industry: Custom Wall Murals • Why Plus: Made-to-order products priced on demand

Limitless Walls sells custom wall murals, wallpaper and canvas prints. A client since 2016, it ran on Magento 1 until we moved it to Shopify Plus in 2022. Products for each image are created on demand in Shopify, priced by the square inch, with image and mockup data pulled in through Adobe's API, a custom image cropper, room-photo mockups, a custom cart and Klaviyo triggers built around the flow.

Shoppers can even upload their own image as a mural and add finishes like a protective top coat, all priced automatically.

What to borrow: Shopify Plus can handle highly custom, made-to-order products if the data model is designed for it from the start.

5. Feetures: Smarter Product Pages for a Sizing-Heavy Catalog

Industry: Performance Running Socks • Why Plus: Sizing-heavy catalog + custom cart

Feetures makes performance running socks, a catalog full of sizes, cushioning levels and colors. Our full custom redesign added a men's and women's toggle on product pages that shows which colors exist in each size range without separate gendered listings, plus a drawer cart with a free-shipping progress bar, bundle savings and product-level upsells.

We also used Shopify's Collections API to get past the platform's default products-per-page limit, so large collections load in full.

What to borrow: fewer, smarter product pages beat a catalog of near-duplicate listings, for shoppers and for search engines.

6. evanhealy: Subscriptions and Email That Drive the Business

Industry: Natural Skincare

The natural skincare brand has worked with us for years, through a new theme built around UX and conversion design, Recharge subscriptions, Rebuy cross-sells, international shipping and an in-house move to Klaviyo before Black Friday 2022. The brand reports 170% business growth since 2018, a conversion rate around 5% and 55% of total revenue from email, and it set Black Friday Cyber Monday sales records in both 2022 and 2023.

7. VYBES: A Beverage Brand That More Than Doubled Its Conversion Rate

Industry: Functional Beverages

Since fall 2021, we've handled UX, UI and development for the functional beverage brand, including custom navigation, a drawer cart, flavor switching on product pages, quick-add and Rebuy. The work drove a 20% lift in conversion rate on top of a 50% increase in sessions, for a 90% increase in revenue. In the brand's words: "We were at a 2.5% conversion rate, and now we're close to 6%."

8. Milestones by Ashleigh Bergman: Personalization for Fine Jewelry

Industry: Fine Jewelry

For the fine jewelry brand, we redesigned product pages to show designers and lead times above the add-to-cart button, added custom navigation and product badges, and built a personalization tool for engraving and birthstones, backed by Rebuy and Klaviyo.

9. Gymshark: Built to Handle Launch-Day Traffic

Industry: Fitness Apparel • Why Plus: Traffic spikes + international growth

Gymshark spent six to eight months building its Adobe Commerce site, and by the time it launched, the brand had doubled in size. After a Black Friday outage that reportedly kept the site down for eight hours and cost an estimated £100,000, it moved to Shopify Plus, where it used Shopify POS for in-person world tours and custom checkout logic for free-gift offers, according to Shopify's Gymshark case study.

What to borrow: if your traffic arrives in waves from product drops and creator posts, choose a platform that scales on its own instead of one you have to provision for every peak.

10. MZ Wallace: Lower Running Costs Without Losing Features

Industry: Handbags & Accessories • Why Plus: Lower cost of ownership + edits without developers

MZ Wallace left Salesforce Commerce Cloud when staying would have meant rebuilding on Salesforce's newer version, and every site change already needed a developer. The move to Shopify Plus took about four months, and Shopify reports a 64% cut in total cost of ownership, 22% more revenue and a 40% lift in conversion rate.

What to borrow: if every content change turns into a developer ticket, count that time in your platform's real cost.

11. J.Lindeberg: Selling the Whole Outfit in One Click

Industry: Fashion & Golf Apparel • Why Plus: Content-led storefront + fast ERP integration

J.Lindeberg's custom Salesforce Commerce Cloud build made it hard to show content like fashion shows and lookbooks. With a new ERP about to launch, the brand replatformed to Shopify Plus in 16 weeks and added a "Mild to Wild" style slider and one-step buying for full outfits, and revenue rose 70% without major promotions, per Shopify's J.Lindeberg case study.

What to borrow: if your brand sells on style, let shoppers add the whole look to the cart in one step.

12. Red Dress Boutique: Leaving Magento's Six-Figure Running Costs

Industry: Women's Fashion • Why Plus: Lower licensing and hosting costs + stability

Red Dress Boutique was paying around $50,000 a year for its Magento Enterprise license, plus about $8,000 a month for hosting and CDN, and the site broke often. After the move, it cut about $100,000 a year in licensing, hosting and CDN costs, and sales rose 34% year over year in March and 23% in April, according to Shopify.

What to borrow: the team tested the new site with 250 VIP customers before launch, which is a low-risk way to catch problems before everyone sees them.

What the Best Shopify Plus Websites Have in Common

Looking across these builds, the same patterns keep showing up:

• Product data built for comparison: combined listings, clean variants and spec-based filters do more for conversion than any homepage banner.

• Subscriptions and memberships in one cart: Crossrope, evanhealy and VYBES all sell recurring products without sending shoppers to a separate flow.

• International selling planned from the start: Crossrope's global launch ran through Global-e rather than being bolted on later.

• Speed as a feature: Audio Advice reached 100% Core Web Vitals compliance on Shopify Plus after scoring 0% on Magento.

• The same team after launch: the stores that keep improving are the ones where the people who built them stay on, which is how we run every retainer.

Is Shopify Plus Worth It for Your Brand?

Shopify Plus starts at $2,300 a month on a three-year term, or $2,500 a month on a one-year term. It earns that cost when you need what standard plans can't do: apps on the information, shipping and payment steps of checkout, deeper checkout branding, expansion stores for new regions and the headroom for high order volumes.

If you're weighing a move, we're a Shopify Plus Premier Partner with hundreds of Shopify builds behind us, and our fully in-house Americas team, working US hours, can tell you honestly whether Plus is worth it for your brand. Talk to our Shopify Plus team, or read how we handle Shopify migrations if you're coming from another platform.

Shopify Plus Website FAQs

Which brands use Shopify Plus?

Thousands of brands, from global names like Gymshark, which replatformed from Adobe Commerce, to the mid-market brands above, including Big Green Egg, Crossrope and Audio Advice.

How can you tell if a website is on Shopify Plus?

Often you can't from the outside. Clues include separate regional stores, custom checkout domains and published case studies, but the plan itself isn't visible in a store's code.

How much does Shopify Plus cost?

Shopify Plus starts at $2,300 a month on a three-year term or $2,500 a month on a one-year term. High-volume merchants pay a variable platform fee instead.

What's the difference between Shopify and Shopify Plus?

Plus adds checkout apps on the information, shipping and payment steps, deeper checkout branding and expansion stores for new regions or brands, on top of everything standard Shopify plans include.

Is Shopify Plus only for huge brands?

No. Many mid-market DTC brands move to Plus once they need custom checkout, multiple regional stores or B2B. Below that point, a standard plan is usually enough.

Can Shopify Plus manage multiple stores?

Yes. Shopify Plus supports expansion stores, so brands can run separate storefronts for different regions or brands under one plan.

How many stores use Shopify Plus?

Estimates vary widely by source. BuiltWith counts about 76,600 live websites using Shopify Plus, while Store Leads counts about 26,500 merchants.

Can I migrate to Shopify Plus from another platform?

Yes. Brands regularly move to Plus from Magento, BigCommerce, WooCommerce and Salesforce Commerce Cloud. Audio Advice, Crossrope and Big Green Egg all came from other platforms.