The top Shopify Plus websites span every industry, from fitness apparel and premium spirits to outdoor grills and organic skincare. Brands like Gymshark, Heinz, Kylie Cosmetics, and Big Green Egg all rely on Shopify Plus to power high-traffic storefronts, manage complex product catalogs, and scale globally. Below, we break down 11 of the best Shopify Plus websites and what makes each one stand out.
11 Top Shopify Plus Websites and Brands in 2026
These Shopify Plus brands represent a cross-section of industries, business models, and growth stages. Some are household names that process millions of orders per year. Others are specialized DTC brands that chose Plus for its customization depth and enterprise-grade reliability. Several were built or migrated by our team at Netalico.
1. Gymshark
Industry: Fitness Apparel • Why Plus: Flash sale scalability
Gymshark grew from a garage startup to one of the fastest-growing fitness brands in the world. Their Shopify Plus store handles massive traffic spikes during promotional events like Black Friday, where millions of visitors hit the site within hours. Plus provides the auto-scaling infrastructure and Shopify Scripts-powered checkout customization that let Gymshark run complex promotions without performance degradation.
2. Heinz
Industry: Food & Beverage • Why Plus: Rapid DTC launch
When the pandemic forced a pivot to direct-to-consumer sales, Heinz launched its online store on Shopify Plus in just three weeks. The platform's flexibility let the team customize the storefront to match Heinz's brand identity while handling sudden demand surges. It's a case study in how enterprise brands can move fast on Plus without sacrificing quality.
3. Kylie Cosmetics
Industry: Beauty & Cosmetics • Why Plus: High-velocity product drops
Kylie Cosmetics processes thousands of orders within minutes during product launches. Shopify Plus's infrastructure handles these traffic surges reliably, while features like Launchpad let the team schedule and automate drops. Dedicated support and checkout extensibility keep the buying experience smooth even under extreme load.
4. Allbirds
Industry: Sustainable Footwear • Why Plus: Global expansion
Allbirds needed a platform that could scale across dozens of international markets. Shopify Plus's multi-currency support, localization features, and Shopify Markets integration have been central to their international rollout. The platform's app ecosystem also lets Allbirds connect sustainability tracking and carbon-offset tools directly into the shopping experience.
5. MVMT
Industry: Watches & Accessories • Why Plus: Data-driven growth
MVMT uses Shopify Plus to power analytics-driven decision making across their global operations. The platform's reporting tools and integration with business intelligence systems help the team optimize marketing spend, understand customer behavior at scale, and streamline backend operations so they can focus on product and brand.
6. Big Green Egg
Industry: Outdoor Cooking • Why Plus: B2B + DTC on one platform • Built by Netalico
Big Green Egg, the iconic kamado grill brand, partnered with Netalico for a full Shopify Plus migration from a legacy platform. The project required custom product configuration tools, seamless integration with their extensive authorized dealer network, and support for both wholesale and consumer sales channels. Shopify Plus's B2B capabilities let Big Green Egg manage direct-to-consumer and dealer operations from a single storefront.
7. Audio Advice
Industry: Home Theater & Audio • Why Plus: Massive catalog + omnichannel • Built by Netalico
Audio Advice sells everything from turntables to complete home cinema systems, with an enormous product catalog that demands robust filtering and search. Their Shopify Plus store integrates tightly with physical showrooms, creating a true omnichannel experience. Plus's product bundling capabilities and advanced catalog management tools let the team merchandise complex audio systems without custom workarounds.
8. Milestones by Ashleigh Bergman
Industry: Fine Jewelry • Why Plus: Personalized shopping experience • Built by Netalico
Milestones specializes in customized jewelry for life's most meaningful moments. Netalico built a Shopify Plus storefront that's as personal as the products themselves, with advanced customization options that let customers design one-of-a-kind pieces. The result was a significant lift in conversion rates and customer satisfaction. Shopify Plus's flexibility makes it an excellent fit for brands where the product experience needs to feel bespoke.
9. evanhealy
Industry: Organic Skincare • Why Plus: Subscription + brand storytelling • Built by Netalico
evanhealy is a certified organic skincare brand rooted in radical simplicity, with ingredients sourced from small family farms and women's co-ops worldwide. Their Shopify Plus store balances rich brand storytelling with practical commerce features like subscription management and repeat-purchase flows. Plus's checkout customization and app ecosystem support evanhealy's commitment to transparency at every step of the buying journey.
10. Crossrope
Industry: Fitness Equipment • Why Plus: Complex bundles + subscriptions • Built by Netalico
Crossrope redefined jump rope fitness with a weighted rope system designed for both beginners and athletes. Their Shopify Plus store handles a product line that mixes ropes, bundles, accessories, and a membership-based fitness app. Plus's ability to manage complex bundle configurations and subscription billing has been central to Crossrope's growth as a category-defining fitness brand.
11. Limitless Walls
Industry: Custom Wall Decor • Why Plus: Massive variant catalog • Built by Netalico
Limitless Walls offers millions of wall murals, wallpapers, and canvas wraps, including fully custom designs. Every product can be ordered in countless size and material combinations, which demands a platform that handles dynamic product variants at scale. Shopify Plus's variant management and custom storefront capabilities power a personalized experience where customers preview designs on their own walls before ordering.
What Makes Shopify Plus Worth It
The brands above have different products, audiences, and business models, but they share a common need: a platform that scales without forcing trade-offs between performance, customization, and ease of use. That's where Shopify Plus separates itself from standard eCommerce platforms.
Enterprise infrastructure, startup speed. Plus handles flash sales, global traffic spikes, and complex product catalogs out of the box. Brands like Gymshark and Kylie Cosmetics process thousands of orders per minute without custom scaling work.
Checkout you actually own. Shopify Functions and checkout extensibility let Plus merchants customize pricing rules, shipping logic, and payment flows without relying on third-party hacks. That's critical for brands with B2B pricing tiers, subscription models, or region-specific checkout requirements.
Multi-channel by default. Whether it's wholesale (Big Green Egg), omnichannel retail (Audio Advice), or global DTC (Allbirds), Plus provides native tools for selling across channels from a single admin.
Features like dedicated support and maintenance, automation through Shopify Flow, and a customizable checkout make Plus the choice for brands that have outgrown standard eCommerce solutions. Whether you're looking to migrate to Shopify from another platform or build from scratch, Plus provides the foundation to scale.
Frequently Asked Questions
What brands use Shopify Plus?
Major brands on Shopify Plus include Gymshark, Heinz, Kylie Cosmetics, Allbirds, MVMT, and Big Green Egg. The platform serves over 30,000 merchants across fashion, food and beverage, beauty, electronics, fitness, home goods, and more. Both global enterprises and high-growth DTC brands choose Plus for its scalability and customization.
How is Shopify Plus different from regular Shopify?
Shopify Plus adds enterprise features on top of standard Shopify: a customizable checkout via Shopify Functions, automation through Shopify Flow, B2B selling tools, multi-store management from a single admin, dedicated support, higher API limits, and the ability to handle significantly more traffic and transactions. It is designed for merchants doing $1M+ in annual revenue who need more control and reliability.
How much does Shopify Plus cost?
Shopify Plus starts at $2,300 per month on a 3-year term. Pricing scales based on transaction volume, with variable fees for merchants processing over $800K per month. Most mid-market brands pay between $2,300 and $5,000 per month depending on their sales volume and feature requirements.
Is Shopify Plus worth it for mid-market brands?
For brands doing $2M to $50M in annual GMV, Plus often pays for itself through lower transaction fees, checkout customization that improves conversion, and automation that reduces manual work. The break-even point typically comes when a brand outgrows the customization limits of standard Shopify Advanced.
Can you migrate to Shopify Plus from BigCommerce or Magento?
Yes. Shopify Plus supports full platform migrations from BigCommerce, Magento, WooCommerce, Wix, and other eCommerce platforms. A typical migration includes product and customer data transfer, URL redirect mapping, theme development, and integration setup. Agencies like Netalico specialize in managing the full migration process for mid-market and enterprise merchants.
What industries use Shopify Plus the most?
Shopify Plus is used across nearly every consumer industry. The most common verticals include fashion and apparel, beauty and cosmetics, food and beverage, health and fitness, home goods, and electronics. The platform's flexibility also supports niche use cases like custom manufacturing (Limitless Walls), premium spirits, and specialty food (The Country Butcher).
Work With a Certified Shopify Plus Agency
Six of the eleven brands featured above were built or migrated by Netalico's Shopify Plus development team. We are a certified Shopify Plus Partner specializing in mid-market and enterprise DTC merchants. From platform migrations to ongoing retainer support, our fully in-house team handles design, development, and optimization under one roof. See how we approach Shopify Plus design, or book a free strategy call to discuss your project.
