Frustrated with agencies that make you feel like a problem instead of a partner? Leave it to us; we’re here to support you. We embrace collaboration, innovation, and having a good time along the way! We’re here to toss out the old rulebook, and innovate to create an eCommerce playbook that’s all about solutions that actually work for you.
While we are a full service eCommerce agency, we're not your average vendor. Think of us more as your trusty companions on this adventure.
Our goal is to boost your business through smart website tweaks, stand out development skills, data-driven design, and project management that ensures a smooth journey. We're not just in it for the job – we're in it for the win, because your success is the heart of our mission.
Our Manifesto
We understand the daily challenges of maintaining the operational pulse of your site;
We’ve walked in your shoes.
Agency after agency, making you feel like a problem instead of a partner.
We’ve seen it too many times.
Not our style.
Growth doesn’t come from merely providing services,
It takes people who are invested in your success,
People who are driven by results.
Yes, we’re tech savvy.
Yes, we’re experts in our field.
But we’re also human first.
And we’ll treat you like one too.
Together, let's write the next chapter of your success story.
Building. Maintaining. Optimizing. Growing.
We’re here to be your dedicated e-commerce partner.
For the long haul.
Above all – we're rooting for you.
Because your success is the heart of what we do.
Your journey begins here.
Does this sound like you, too?
Let's Work Together
We can't wait to hear from you and begin our collaboration. You'll talk to real people, not automations or a disconnected sales team.
We'll reach out to find out what your needs are on your site, and how we might be able to help. Hopefully it's around eCommerce work, but hey if you need to just chat about the cute thing your dog did the other day, the general frustrations of a business owner, or your amazing taco tour in Mexico City - we're available for that too.
Please fill out our form, or shoot us an email at clients@netalico.com.
We're Nothing Without Our People
Meet the Team
Mark Lewis
FOUNDER / CEO
Mark brings over 15 years of web development expertise and over 8 years of eCommerce development experience working with Magento, Shopify, and WordPress design. Prior to founding Netalico, Mark worked for multiple web development agencies, startups, Hewlett Packard and NASA.
Katherine VanLent
DIRECTOR OF OPERATIONS
Katherine has wide skill set as an experienced designer and leader skilled in project and people management, all forms of communication, and graphic design. She has over 10 years of experience in the creative field and is a certified Project Management Professional. She loves connecting with a brand to craft their voice and identity.
Lisa Pepin
SENIOR UX DESIGNER
Lisa has helped 50+ companies sell more of all sorts of products online through creating data-driven, intuitive, and conversion-centric user experiences. With experience in in-house eCommerce marketing, conversion rate optimization, and creative direction, she brings a well-rounded approach to UX design.
Alexa Policicchio
UX DESIGNER
Alexa is a designer who specializes in branding, web design, e-mail marketing, and strategic marketing solutions. She has experience in project managing creative teams and is committed to crafting holistic solutions that embrace cultural competency and drive results.
Bianca Nucaro
PROJECT MANAGER
Bianca came from a entrepreneurship background, and has worked with a variety of businesses in the digital marketing space for the past 5 years. She has a strong background in B2B & B2C marketing, and enjoys helping clients use visual storytelling to convert fans into paid customers. As a project manager, she has experience managing a variety of creative projects and loves being able to turn a clients' dreams into reality.
Alasdair Plambeck
PROJECT MANAGER
Alasdair has an entrepreneurial background that spans over 15 years (much longer if you count his car-washing business at age 9!) and has seen him wearing many hats. He’s grown and managed a portfolio of successful e-commerce businesses and cofounded a community organization where he guides nature-based trips and retreats. He finds great joy in leading teams, delighting clients and bringing a vision to life.
John Davis
TECHNICAL ARCHITECT
John has worked in the retail and eCommerce industry for over 18 years. He previously managed eCommerce for a golf component retailer and discount golf clubs, apparel, and shoe industry brand. He has extensive experience with implementing multichannel solutions and ChannelAdvisor, UPS ConnectShip, and ERP integrations.
Norman Francis
SENIOR ECOMMERCE ENGINEER
Norman's decade of web development experience has seen him working with a wide variety of technologies including Magento, WooCommerce and Shopify. He enjoys wrangling tough problems and taking ideas from concept to realization.
Alex H.
SENIOR ECOMMERCE ENGINEER
Alex has been developing websites on php for almost 2 decades. He gradually fell in love with and started specializing in eCommerce, and now he spends most of his days in the world of Magento, WooCommerce, Shopify, BigCommerce.
Sandra Durovic
ECOMMERCE ENGINEER
Sandra has vast experience in eCommerce development for clients all over the world, from Shopify to BigCommerce. She’s always been passionate about combining art and creativity with technology, and she continuously experiments with it as a front-end developer by improving UX and designing pixel-perfect interfaces. Oh, but this doesn’t mean she’s afraid to get her hands dirty by working on back-end challenges when needed.
Andressa Bertolini
ECOMMERCE ENGINEER
Andressa has experience coding since 2015. Most of her experience has been working in digital agencies. She has worked on the most varied types of projects with a diverse range of technologies. Adapting to new challenges is her strongest characteristic.
Where We're Located
Pacific U.S.A.
- Oakland, Oregon
- San Francisco, California
- Los Angeles, California
Central & Mountain U.S.A.
- Durango, Colorado
- Chicago, Illinois
Eastern U.S.A.
- New York City, New York
- Raleigh, North Carolina
- Miami, Florida
São Paulo, Brazil
Canada
- Toronto, Ontario
- Saint John, New Brunswick
Santiago, Chile
Actually, we're truly nothing without our pets
Off-Shore Support Team
Fender
ANGEL INVESTOR
Avery
Director of Craft Services
Maggie
SEO HOUND
Cosmo
Chief Sniffologist
Mocha
Code Sniffer
Paul
Meow Manager
Nick
Temp
Lola
Design Supervisor
Shena
Boss Babe
Rocky
Director of Ball Operations
Reese
Branch Manager
Lulu
Nap Room Attendant