Say Hello to Netalico

Oh hi, great to see you here!

Frustrated with agencies that make you feel like a problem instead of a partner? Leave it to us; we’re here to support you. We embrace collaboration, innovation, and having a good time along the way! We’re here to toss out the old rulebook, and innovate to create an eCommerce playbook that’s all about solutions that actually work for you.

While we are a full service eCommerce agency, we're not your average vendor. Think of us more as your trusty companions on this adventure.

Our goal is to boost your business through smart website tweaks, stand out development skills, data-driven design, and project management that ensures a smooth journey. We're not just in it for the job – we're in it for the win, because your success is the heart of our mission.

Our 5 Core Values


We're in it for the long haul, not a quick in-and-out project. Most of our clients stick with us for years.


We'll make sure you know how to use your own website, not have to come to us to change every little thing.


We aren’t happy with the status quo - instead we will seek for new and improved ways to enhance the eCommerce experience.


Our team brings our combined knowledge and specialties through mutual respect and trust to inspire you to feel confident relying on our advice.


We value transparency, honesty, and accountability in all aspects of our work and relationships.

Our Manifesto

We understand the daily challenges of maintaining the operational pulse of your site;
We’ve walked in your shoes. 
Agency after agency, making you feel like a problem instead of a partner.
We’ve seen it too many times.
Not our style.

Growth doesn’t come from merely providing services, 
It takes people who are invested in your success,
People who are driven by results.

Yes, we’re tech savvy.
Yes, we’re experts in our field.
But we’re also human first.
And we’ll treat you like one too.

Together, let's write the next chapter of your success story.
Building. Maintaining. Optimizing. Growing. 
We’re here to be your dedicated e-commerce partner. 
For the long haul. 

Above all – we're rooting for you.
Because your success is the heart of what we do.
Your journey begins here.

Does this sound like you, too?

Let's Work Together

We can't wait to hear from you and begin our collaboration. You'll talk to real people, not automations or a disconnected sales team.

We'll reach out to find out what your needs are on your site, and how we might be able to help. Hopefully it's around eCommerce work, but hey if you need to just chat about the cute thing your dog did the other day, the general frustrations of a business owner, or your amazing taco tour in Mexico City - we're available for that too.

Please fill out our form, or shoot us an email at

We're Nothing Without Our People

Meet the Team

Mark Lewis


Mark brings over 15 years of web development expertise and over 8 years of eCommerce development experience working with Magento, Shopify, and WordPress design. Prior to founding Netalico, Mark worked for multiple web development agencies, startups, Hewlett Packard and NASA.

Katherine VanLent


Katherine has wide skill set as an experienced designer and leader skilled in project and people management, all forms of communication, and graphic design. She has over 10 years of experience in the creative field and is a certified Project Management Professional. She loves connecting with a brand to craft their voice and identity.

Lisa Pepin


Lisa has helped 50+ companies sell more of all sorts of products online through creating data-driven, intuitive, and conversion-centric user experiences. With experience in in-house eCommerce marketing, conversion rate optimization, and creative direction, she brings a well-rounded approach to UX design.

Alexa Policicchio


Alexa is a designer who specializes in branding, web design, e-mail marketing, and strategic marketing solutions. She has experience in project managing creative teams and is committed to crafting holistic solutions that embrace cultural competency and drive results.

Bianca Nucaro


Bianca came from a entrepreneurship background, and has worked with a variety of businesses in the digital marketing space for the past 5 years. She has a strong background in B2B & B2C marketing, and enjoys helping clients use visual storytelling to convert fans into paid customers. As a project manager, she has experience managing a variety of creative projects and loves being able to turn a clients' dreams into reality.

Alasdair Plambeck


Alasdair has an entrepreneurial background that spans over 15 years (much longer if you count his car-washing business at age 9!) and has seen him wearing many hats. He’s grown and managed a portfolio of successful e-commerce businesses and cofounded a community organization where he guides nature-based trips and retreats. He finds great joy in leading teams, delighting clients and bringing a vision to life.

John Davis


John has worked in the retail and eCommerce industry for over 18 years. He previously managed eCommerce for a golf component retailer and discount golf clubs, apparel, and shoe industry brand. He has extensive experience with implementing multichannel solutions and ChannelAdvisor, UPS ConnectShip, and ERP integrations.

Norman Francis


Norman's decade of web development experience has seen him working with a wide variety of technologies including Magento, WooCommerce and Shopify. He enjoys wrangling tough problems and taking ideas from concept to realization.

Alex H.


Alex has been developing websites on php for almost 2 decades. He gradually fell in love with and started specializing in eCommerce, and now he spends most of his days in the world of Magento, WooCommerce, Shopify, BigCommerce.

Sandra Durovic


Sandra has vast experience in eCommerce development for clients all over the world, from Shopify to BigCommerce. She’s always been passionate about combining art and creativity with technology, and she continuously experiments with it as a front-end developer by improving UX and designing pixel-perfect interfaces. Oh, but this doesn’t mean she’s afraid to get her hands dirty by working on back-end challenges when needed.

Andressa Bertolini


Andressa has experience coding since 2015. Most of her experience has been working in digital agencies. She has worked on the most varied types of projects with a diverse range of technologies. Adapting to new challenges is her strongest characteristic.

Where We're Located

Pacific U.S.A.

  • Oakland, Oregon
  • San Francisco, California
  • Los Angeles, California

Central & Mountain U.S.A.

  • Durango, Colorado
  • Chicago, Illinois

Eastern U.S.A.

  • New York City, New York
  • Raleigh, North Carolina
  • Miami, Florida

São Paulo, Brazil


  • Toronto, Ontario
  • Saint John, New Brunswick

Santiago, Chile

Actually, we're truly nothing without our pets

Off-Shore Support Team




Director of Craft Services




Chief Sniffologist


Code Sniffer


Meow Manager




Design Supervisor


Boss Babe


Director of Ball Operations


Branch Manager


Nap Room Attendant