Cracking the Code: The Move to Shopify Plus
Big Green Egg
Big Green Egg is the ultimate name in ceramic grilling and outdoor cooking. The team wanted to migrate from two sites on BigCommerce and WordPress to one on Shopify Plus. The goal of this platform migration was to shift priorities from being primarily a catalog informational site to striking a balance with a stronger focus on eCommerce. The team wanted the ability to manage more of the site themselves, in addition to enhancing the user experience while maintaining the rich heritage and premium feel of the brand.
Facing a tight 12-week timeline, we worked closely with Big Green Egg to define an MVP launch that would address immediate needs while planning additional phases for 2025. This phased approach ensured we could deliver impactful improvements without overwhelming the timeline and set the foundation for long-term success.
The Build Process
We began with a comprehensive analysis of Big Green Egg's needs and goals, focusing on delivering a site that seamlessly blends functionality, design, and eCommerce capabilities.
Custom Homepage Design
We crafted a homepage to reflect Big Green Egg’s iconic lifestyle, immediately engaging users with stunning imagery and dynamic layouts.
Key features include collection links directly below the hero for quick access to shopping, informational links for essential customer education, a recipe carousel to inspire users, and a promises section highlighting Big Green Egg’s commitment to quality.
Site Styling & Custom Page Sections
The look and feel of the site were critical to the team. We incorporated textures and branding elements thoughtfully, avoiding overuse. Images and button styles were softened with rounded corners, and we developed a web style guide to ensure consistency across the site.
New custom page sections were designed to enhance flexibility and storytelling, allowing the Big Green Egg team to update content dynamically while maintaining a cohesive look.
Enhanced Product Details Page (PDP) Design
The PDP was reimagined to highlight the superior craftsmanship and unique features of Big Green Egg’s lineup. Each product page was designed to be highly informative and customizable. Features include pop-ups for selecting egg sizes, a toggle option for White Glove Assembly on packages, and in-depth product information accordions for descriptions, specifications, warranty details, and more.
Combined Listings allow related products to be grouped, enabling users to shop all egg sizes on a single parent product page. This foundational work sets the stage for further enhancements in future phases.
BigCommerce vs. Shopify Product Details Page
Before
After
The new design not only looks amazing but also empowers the Big Green Egg team to adapt the site to future needs with ease. Whether you’re a lifelong Big Green Egg fan or discovering the brand for the first time, the website now delivers the exceptional experience you’d expect from an eggcelent product.
