Migrating from OroCommerce to Shopify
shopQEP
QEP, based in Boca Raton, FL, is a national leader in flooring tools and accessories with multiple sub-brands and a massive distribution footprint.
While OroCommerce supported QEP's B2B use cases when it launched, QEP saw opportunities to streamline and simplify their eCommerce operation moving forward. Desired features included an easier-to-manage frontend, tighter integration with marketing tools like Klaviyo, and a smarter path toward a future “mega-site” consolidation of multiple domains.
The Site Build
We worked with QEP to launch a streamlined Shopify site featuring about 180 SKUs. The plan? Use this site as the blueprint for a larger multi-brand rollout in 2026.
The technical architecture we built connects three critical systems into one seamless operation. Shopify serves as the customer-facing platform, while QEP's custom ERP continues to handle their complex inventory management across multiple warehouses and order management hub. Salsify acts as the single source of truth for all product information, from basic descriptions to detailed specifications, compatibility charts, and technical documentation. Making these systems talk to each other required custom solutions and careful API connections.
The result is a platform where QEP's team can work in the tools they know best, while customers see a unified, always-accurate shopping experience. This centralized data management approach eliminates duplicate entry and synchronization headaches, while positioning QEP perfectly for the planned 2026 expansion to a unified multi-brand mega-site.
Product Detail Page
We built QEP’s product detail pages to support the kind of information their customers care about most—without overwhelming the layout.
This setup makes it easy for QEP to manage technical content while giving users a clean and informative experience.
We added features like custom badges such as “Made in USA” to call out important product attributes at a glance. A "below the fold" Documents & Specs section allows pros to quickly find and download the resources they need, all without leaving the page.
Dynamic Accordions
Shipping and return policies are linked directly in the buy box, pulling from the site-wide policy. This makes it simple for customers to find key information and allows the QEP team to update the policy once and have changes reflected automatically.
COMPATIBLE ITEMS
Custom logic that lets customers shop for accessories based on product compatibility.
Oro Before & Shopify After
Before
After
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Metafields
The metafields we created handle everything from technical specs to warranty documents, giving QEP's products the depth of information their professional customers need. These fields sync automatically with Salsify, so when QEP updates a specification or uploads a new manual, it appears on the site automatically through a once-daily sync.
This robust foundation means QEP can display complex B2B product data without overwhelming their consumer shoppers.
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Languages
The site features full English and Spanish support, essential for QEP's diverse customer base across North America. Our custom integration syncs Spanish translations from Salsify directly to Shopify, so QEP manages all content in one place instead of updating multiple systems.
This includes not just product names and descriptions, but all technical specifications and documentation that contractors need in their preferred language. The system is built to easily add more languages as QEP expands into new markets.
Key Features & Customizations
Custom Translation App
QEP needed to manage product content in multiple languages, but didn't want to update translations in two places. We built a custom app that pulls translated metafield content from Salsify and syncs it with Shopify's Translate & Adapt app, giving them multilingual control from a single source of truth.
The app runs daily synchronization checks and handles Spanish translations for product names, descriptions, specifications, and all technical documentation. This eliminated hours of duplicate data entry while ensuring customers always see accurate translations, whether they're reading installation instructions or reviewing warranty terms.
Smart SEO with Automated Redirects
Because product URLs are SEO-critical, we helped QEP launch with optimized URL structures, and we didn't stop there. We built a custom Laravel-based redirect manager that automatically triggers 301 redirects in Shopify when product URLs change in Salsify. That means fewer broken links and a stronger SEO footprint, even as product content updates.
The system has already handled over 2,000 URL changes since launch, preserving years of search equity from their previous platform. It also monitors for 404 errors and alerts the team to any issues, ensuring customers and search engines can always find what they're looking for.
Compatible Items Filter
We implemented custom filtering logic that lets customers shop for accessories based on product compatibility, an essential feature when your audience includes contractors looking for the right-fit tools and add-ons. The filter reads from compatibility metafields to show only accessories that work with specific saw models, tile sizes, or installation systems.
For example, when viewing a saw blade or saw repair kit, customers can instantly filter to see only the parts and accessories that fit their exact model. This smart filtering reduces returns from incompatible purchases and helps professionals quickly build complete tool kits for their jobs.
Custom Inventory Displays
QEP has complex stock levels across locations. We helped display inventory logic that could show general availability. When warehouse inventory levels change in the ERP, the site reflects accurate availability without any manual intervention. The system aggregates stock across QEP's distribution network to show customers whether items are in stock, low stock, or available for special order, helping contractors know what's available before they place their orders.
App Integrations
A Partnership Built on Trust
Site Build Investment: Custom Quote
Post-Launch Retainer: Essential Retainer, 30 hrs/mo
For shopQEP's Phase 1 site build and migration, we estimated a time and materials cost range for the comprehensive platform transformation. This investment covered everything from initial site planning through launch, including custom development, integrations, data migration, and quality assurance.
Our team of specialists - developers, designers, project managers, and QA & app specialists - worked collaboratively with QEP's team, providing detailed tracking and regular updates throughout the project.
After the initial site launch, we transitioned to a monthly retainer model with 30 hours per month of ongoing support and optimization. This structure gives QEP the ability to make informed decisions about feature prioritization based on actual effort required, ensuring each dollar invested delivers maximum value for their business.
What's Next: The Road to the Mega-Site
The shopQEP Shopify site is just the first step. Over the next year, we’ll be working with their team to consolidate multiple corporate and brand sites into a single, unified Shopify “mega-site.” This phased rollout will streamline operations, unify the customer experience, and make it easier for both consumers and professional buyers to find what they need, no matter which QEP brand they’re shopping.
It's a sustainable partnership that recognizes eCommerce is never really "done", there's always room to optimize, enhance, and grow.
In the meantime, we’re continuing work through an ongoing retainer to tackle smaller initiatives, optimizations, and backend improvements to keep the momentum going.
Open Shop QEP Site