Egg-citing News: Big Green Egg's New Online Experience
January 6, 2025, marks a milestone for Big Green Egg: the launch of the brand’s new Shopify Plus site. Known as the leader in ceramic grilling and outdoor cooking, Big Green Egg wanted a platform as bold and functional as their products. With a rich history and a loyal customer base, the brand set out to create an online experience that matched the premium quality of its grills.
The Background Story
In October of 2024, we began chatting with Big Green Egg about a big idea they've been cooking up. The challenge? Transitioning from two separate sites on BigCommerce and WordPress to a unified Shopify Plus platform in just 12 weeks. The goal was to strike the perfect balance between eCommerce functionality and the storytelling that reflects Big Green Egg’s iconic heritage.
Building the Vision
The project wasn’t without its challenges. A tight 12-week timeline meant focusing on an MVP launch while laying the groundwork for future enhancements. Working closely with the Big Green Egg team, we prioritized essential features like detailed Product Detail Pages, a custom homepage, and unique page sections to ensure a cohesive and impactful launch.
This phased approach allows Big Green Egg to continue evolving its digital presence in 2025, with exciting updates already on the horizon.
What's New?
The new site isn’t just an update; it’s a reimagination of how Big Green Egg connects with its customers online. Here’s what’s cooking:
- Streamlined Navigation: Quick access to product information, recipes, and shopping categories helps users find what they need in seconds.
- Enhanced eCommerce Features: From detailed product pages to seamless checkout, every element is designed to make shopping a breeze.
- Custom Design Touches: A brand-new homepage layout featuring sections like recipe inspiration, product promises, and a visually engaging hero banner, all tied together with Big Green Egg’s unique textures and colors.
- Improved Mobile Experience: Optimized for on-the-go browsing, the site ensures a top-notch experience for mobile users.
Creating a Community
Whether you’re a grilling pro or a Big Green Egg beginner, the new site has something for everyone. Explore recipes, discover the best accessories, or find the perfect EGG size to take your cooking to the next level.
The launch isn’t just a new chapter for Big Green Egg; it’s a celebration of the community that makes the brand special. From loyal customers to first-time buyers, this new digital home is designed with you in mind.
Ready to Get Grilling
Check out the new site today and see what’s possible with the world’s best grill. Whether you’re shopping for your next EGG or simply looking for recipe inspiration, it’s all waiting for you at Big Green Egg .
