Turning Up the Volume: Audio Advice Hits All the Right Notes with Their New Shopify Site
We’re thrilled to announce that as of October 1, 2024 , Audio Advice has officially launched their brand-new site on Shopify Plus. If you thought upgrading your home theater system was exciting, wait until you experience their seamless new shopping platform. Get your speakers ready because this is a launch you won't want to mute!
The Background Story
At the beginning of 2024, Audio Advice approved an idea we had been proposing for the last few years: migrate from Magento to Shopify Plus. We teamed up with Shopify Plus to review site requirements and create a roadmap that would ensure a successful launch. With a shared goal in sight, we crafted a detailed timeline to make sure everything would be ready for an epic audio-visual experience come October before the holiday shopping rush.
The Build Process
The project kicked off with a deep-dive discovery phase, where we collaborated closely to align Audio Advice’s current site with our recommended vision for an enhanced eCommerce experience.
From there, we moved into UX design, crafting wireframes that would provide a seamless experience for their customers. As we transitioned into construction, our mission was to empower the Audio Advice team to take the reins and truly own their new platform.
While we built the framework, the Audio Advice team didn’t just sit back—they created an incredible 400+ blogs and 100+ pages of content!
Project Highlights
The new Shopify store offers customers a seamless shopping experience, blending exceptional user experience with cutting-edge technology. Some key highlights of the new Audio Advice site include:
Custom Blog Features : We developed flexible content sections that are powered by Shopify's dynamic metafields, giving Audio Advice's team more control over their editorial content.
Efficient Data Migration : Migrating from Magento to Shopify required careful planning, and we ensured all product, customer, and order data was securely transferred to maintain business continuity.
Custom Navigation & Sitemap : With a complex product catalog, we designed a user-friendly, intuitive navigation and sitemap to make it easier for customers to explore everything from high-end speakers to home theater accessories.
Custom Product Pages
For Audio Advice's discerning and tech-savvy customers, we knew their product pages needed to offer both depth and ease of use. We designed custom Product Listing Pages (PLPs) with customizable filters powered by Boost, allowing users to fine-tune their searches based on technical criteria.
On the Product Details Pages (PDPs) , we focused on delivering crucial information at a glance. Within the buy box, we ensured clear visibility of stock and inventory, shipping and return policies, and additional product details and specs. To cater to customers who want even more information, we created custom metafields below the fold to provide an in-depth look at each product's technical aspects.
The Future
We’re incredibly proud of the work we’ve done together and can’t wait to see how the new Shopify Plus site helps Audio Advice reach even more customers!
