Don't Worry - We Have Your Fix Your Homepage Webinar Recap Right Here!
If you missed our June 24th webinar, we’ve got your back.
We teamed up with Rebuy’s Reza Zohouri and messaging strategist Jessica Malnik to unpack the most common homepage mistakes. And probably more importantly, how to fix them without needing a full redesign!
A Bit More About Your Hosts
Mark Lewis
Founder of Netalico
Mark is a seasoned eCommerce expert with over 15 years of web development experience and 8+ years focused on building high-performing Shopify, Magento, and WordPress sites. As the founder of Netalico, he’s helped dozens of DTC and eCommerce brands turn clunky, underperforming websites into fast, intuitive, and conversion-focused experiences.
Reza Zohouri
Account Executive at Rebuy
Reza is an eCommerce growth specialist with a strong background from Shopify and now at Rebuy, a Shopify Premier App partner. Having worked with hundreds of Shopify merchants, ranging from emerging DTC brands to established enterprise stores, he focuses on unlocking new revenue through strategic upsells, conversion optimization, and customer lifecycle enhancements.
Jessica Malnik
Founder of JM Content Group
Jessica is an expert in helping founders and marketing leaders fix the messaging problems that slow down sales. She’s worked with over 90 B2B companies to clarify their positioning and strengthen the marketing assets that actually move the needle. Jessica is also a seasoned speaker, having presented at conferences across the U.S., Australia, and Thailand, along with dozens of virtual events, webinars, and podcasts.
Now Let's Get Into the Content!
Messaging Mistakes that Make Visitors Bounce
Jessica Malnik focused on the homepage copy—and how often brands get it wrong.
Common mistakes she sees:
Vague, generic headlines
No clear value proposition
Messaging focused on the brand, not the customer
Confusing or overwhelming navigation
Jessica introduced the concept of a “messaging wedge”—a single idea or positioning statement that differentiates your brand and should be obvious the moment someone lands on your site.
“If I could copy-paste your homepage headline onto your competitor’s site and it still works, it’s too generic.”
What’s Really Broken on Most Homepages
Mark Lewis, Netalico’s founder, dives into the usual suspects:
Sluggish load times
Confusing layouts and cluttered design
Weak navigation and lack of trust signals
No clear ownership of UX/CRO
His main takeaway? Most homepages don’t fail because of bad intentions—they fail because brands outgrow them and stop testing what actually works.
UX Design Quick Wins
Treat the homepage like a front door, not a brochure
Show products and CTAs above the fold
Avoid auto-rotating carousels
Build for mobile first, but don’t ignore desktop
Use consistent visuals and trust indicators like reviews and badges
Personalization That Actually Converts
Reza Zohouri from Rebuy took the mic to talk through smart homepage personalization tactics. His key advice? Make your homepage smarter—not busier.
Examples that work:
Tubby Todd : A/B tested their homepage layout to serve different versions to new vs. returning visitors
Planet Beauty : Uses personalized carousels like “Top Picks for You” that change based on login status and shopping behavior
Quick Wins from Reza:
Use “Buy it Again” blocks for returning users
Highlight bestsellers and bundles for first-timers
Use intent signals to adjust content on the fly
Special Offers for Attendees
To thank everyone who joined us live, we’re offering:
Extended free trial of Rebuy
Free strategy call with Jessica Malnik
Reach out and mention this webinar to receive your discount!
