Free Virtual Webinar
Fix Your Homepage: UX and Messaging Mistakes That Kill Conversions
Tuesday, June 24th | 1pm ET
Your homepage might look great-but is it actually converting?
In this live, hands-on workshop, Mark Lewis, Reza Zohouri, and Jessica Malnik will walk you through the UX and messaging mistakes that quietly kill conversions. You'll learn how to make your homepage not just prettier, but smarter, communicating clearly, guiding users effortlessly, and actually driving results.
Whether you’re running an eCommerce brand, managing growth for a DTC company, or looking to get more out of your Shopify site, we’ll cover homepage UX strategies tailored to the platform, including theme flexibility and personalization tools like Rebuy. (Plus, if you’re thinking about migrating to Shopify, you’ll see what’s possible!)
What you'll Learn
- Why growing eComm teams struggle with UX (and how to fix it)
- The most common homepage design mistakes and how to balance aesthetics and function
- Why homepage messaging often falls flat and how to make it resonate
- How to structure your homepage content and CTAs for better clarity and user flow
- How personalization tools like Rebuy can drive conversions on Shopify
- Before-and-after examples of real homepage improvements (including Shopify brands)
Your homepage is your first impression. Let’s make it one that works.
Meet your Hosts
Mark Lewis
Founder of Netalico
Mark is a seasoned eCommerce expert with over 15 years of web development experience and 8+ years focused on building high-performing Shopify, Magento, and WordPress sites. As the founder of Netalico, he’s helped dozens of DTC and eCommerce brands turn clunky, underperforming websites into fast, intuitive, and conversion-focused experiences. Before launching Netalico, Mark worked with top agencies, startups, and organizations like Hewlett Packard and NASA. He brings a sharp eye for UX, deep technical knowledge, and a practical, no-fluff approach to fixing the mistakes that silently kill conversions.
Reza Zohouri
Account Executive at Rebuy
Reza is an eCommerce growth specialist with a strong background from Shopify and now at Rebuy, a Shopify Premier App partner. Having worked with hundreds of Shopify merchants, ranging from emerging DTC brands to established enterprise stores, he focuses on unlocking new revenue through strategic upsells, conversion optimization, and customer lifecycle enhancements. Previously at Shopify, Reza supported North American merchants with tactical growth strategies. Now at Rebuy, he helps brands increase their average order value, boost lifetime value, and refine purchasing journeys. His expertise covers the entire customer experience, from optimizing homepages for different shopper segments to enhancing PDPs, carts, and post-purchase offers.
Jessica Malnik
Founder JM Content Group
Jessica is an expert in helping founders and marketing leaders fix the messaging problems that slow down sales. She’s worked with over 90 B2B companies to clarify their positioning and strengthen the marketing assets that actually move the needle. Jessica is also a seasoned speaker, having presented at conferences across the U.S., Australia, and Thailand, along with dozens of virtual events, webinars, and podcasts. Her work has been featured in The Wall Street Journal, MicroConf, Wynter, Social Media Examiner, SXSW, and more.
Join Us?
Enquiries Or Just To Say Hi!
We’d love to make your project come to life! Drop us a line.
Book An Intro Call
We can’t wait to hear from you and begin our collaboration. Let’s jump on a call to discuss what you need! Hopefully it’s around eCommerce work, but hey if you need to just chat about the adorable cat video you saw on Instagram, the general frustrations as a business owner, or the epic hiking trip you took the other weekend - we’re available for that too.