Let Old California Light Up Your Life
While we aren't always proud of our puns, we couldn't be more excited to share the site launch of Old California's new BigCommerce site on Monday, June 10, 2024! Old California handcrafts stunningly gorgeous historically-inspired lighting in Orange County, CA.
The Background Story
Old California has been selling online on a home-baked eCommerce platform for years. The custom site provided the flexibility needed for their hundreds of highly customizable products. But, it was difficult to add a new product, update an image in the project gallery, or even change a word on the homepage! Ultimately the platform limited their growth online.
The Migration
Enter Netalico and BigCommerce! Old California sought an agency partner to help with the UX design & strategy, as well as the development that a platform migration on this scale would entail.
The BigCommerce platform allows the Old California internal team to make edits themselves with easier to manage processes, while allowing customers to choose from as many as 50+ different options on their products.
Project Highlights
We combined native BigCommerce features with custom functionality. Highlights include specially made widgets for use across the site, allowing the Old California team to build great-looking content pages in-house, an adjustable megamenu navigation using theme settings and javascript, and custom savings and discount calculations to fit their marketing needs.
The Product Details Page
The biggest challenge of this project was the high levels of customizability of the products. The product pages needed to help users best envision their handcrafted product through the display of material swatches, spec details with measurements, electronic requirements, and more based on what options a user selects.
The Future
The new website makes it much easier for the Old California team to launch, promote, and sell their beautiful products for years to come! We're excited to continue our partnership through iterative site optimizations.
