Better Brand
Designing a Better future of food. Better Brand, founded in Los Angeles, CA has transformed bagels, rolls, and buns to feature fewer carbs and more protein.
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Eat Better came to us with a headless site, complete with animations and features they loved but without the ability to self-manage or track any marketing initiatives. We migrated the full site from headless onto Shopify seamlessly allowing the team more control over their growing product line.
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As we’ve continued with an iterative custom design process, we have implemented a global navigation with a product dropdown to feature flavor selection, a redesigned PDP to highlight all their new flavors and products, and a brand new FAQ page. We updated their “Our Mission” story from a pop-up video to a scrollable page for an immersive brand experience. We also designed and built out a new homepage to better fit the growing product line, as rolls and buns were introduced - giving the team tools to market and merchandise their new products now and into the future.