We've supported evanhealy's direct-to-consumer website for years. During the COVID-19 pandemic, like many companies, evanhealy's business took a radical shift, and eCommerce became more important than ever. We consulted on what steps to take to support their online shoppers and grow the business, iteratively improving upon their existing Shopify theme and allowing them to successfully pivot.

When the time came to start afresh with a new Shopify theme, we helped collaborate on the UX/UI design to ensure best practices and conversion rate optimization was top of mind. Then we built out the new designs to make their site more flexible and easier to manage and update.

Key features include:

• A quick add to cart on collection pages, to support the replenishable nature of evanhealy's products and strong foundation of recurring customers
• A redesigned navigation that lists top product categories on the main level (no more just "shop"!) with easily navigable subcategories.
• A custom cart and expanded shipping to an international audience
• App Integration like subscription support via Recharge and product upsell/crosssell via Rebuy

We also built various flexible custom page sections, so the evanhealy team could build their own informational pages to help educate their visitors about all the benefits of holistic skincare.

One of evanhealy's core company values is transparency and integrity, particularly when it comes to ingredient sourcing. To better tell this story on evanhealy’s site, we've collaborated to design and build custom interactive tools that help shoppers understand evanhealy's commitment to quality plant-based ingredients grown sustainably, and enhance their understanding of product availability in their regions:

• Interactive World Map & Steward Directory: Customers can explore ingredient sources and learn about the global community of growers behind the products.
• Real-time Stock Information: A system dynamically displays stock levels based on customer location.
• Clickable Ingredients Lists: Product pages now feature dynamic, clickable ingredient information tailored to each item using metafields.

Email marketing has always been an important channel for evanhealy. In 2022, the team approached us with a request to bring their Klaviyo email marketing program in-house in order to take more control over the content and design of their emails.

The request came with a tight timeline...just before Black Friday 2022! We helped create a plan for building emails on a flexible and easy-to-edit template, creating sale versions of all automated flows to keep messaging consistent, recommendations on best email time sends and customer segmentation.

It was a huge success, and they hit new sales records for BFCM in 2022, and then again in 2023.

The evanhealy team still runs email marketing in-house. We continue to help improve their email capture program, continue smart segmentation practices, and improve the performance of email flows and offers.