Fast-Track Launch with Shopify 2.0
Explorer Cold Brew
In January 2023, Explorer Cold Brew came to us with an ambitious goal: launch a new Shopify 2.0 site within 12 weeks, perfectly timed with the debut of their new branding by Truffl. We implemented a fresh brand aesthetic on the dynamic Shopify theme, Mojave, ensuring a seamless integration of both design and functionality.
Brand Foundations
To find the best possible theme to both complement Explorer's new look and provide a solid foundation of eCommerce functionality, we used our quantitative scoring system to assess multiple themes based on 68 requirements we identified. After selecting Mojave, we layered in the new brand colors and fonts, plus a custom button style inspired by the new packaging designs, to make the theme feel unique and custom-designed for this premium brand.
Seamless Integrations & Dynamic Features
To enhance Explorer’s eCommerce capabilities, we integrated Recharge for subscription management, Rebuy for cross-sell and upsell opportunities, and Stockist for an efficient store locator. Additionally, we incorporated Klaviyo for email marketing, providing comprehensive tools for engagement and conversion. We also recommended and helped setup bundles to encourage larger purchases and increase AOV.
Customizer Page & Flexibility
We built new pages using Shopify’s customizer, allowing Explorer Cold Brew to showcase their story through dynamic sections like Our Coffee, Our Team, and Sustainability. We incorporated an easy to navigate FAQ page to help answer all customer questions. These page sections offer flexibility and future-proofing as the brand grows.
By successfully launching Explorer Cold Brew’s new site within the tight 12-week timeline, we ensured the brand was ready for its major rebranding launch. Our integration of advanced tools and dynamic design has positioned Explorer for ongoing success.
