A Stylish Glow-Up for the Coolest Kids' Boutique
MiniDreamers
MiniDreamers has always had big style and an even bigger following. Founded by two sisters with a love for fashion and a knack for curating the coolest kids' looks in Los Angeles, CA , the brand quickly became a go-to for modern parents. As MiniDreamers kept growing, they knew their site needed to keep up, not just in looks, but in speed, flexibility, and shopping experience. That's when they brought us in to help.
A Shopify 2.0 Retheme
After working together for a couple years on interative site improvements, we decided to take the plunge to retheme to a Shopify 2.0 theme. Their old theme made it hard to update pages and collections without relying heavily on developers.
By moving to 2.0, we gave the team more control behind the scenes with flexible content sections, faster page loads, and a better mobile experience. It also set the foundation for new features they had been dreaming about but couldn’t easily build before.
Brand Refresh
Along with the retheme, we took the opportunity to freshen up the Minidreamers site design.
The brand had grown up a bit since their original site launched, and it was time for the site to reflect that evolution, keeping the playful, curated spirit that customers loved, but giving it a sleeker, more polished feel. We refined colors, typography, and page layouts to create a more elevated shopping experience while still feeling totally true to the brand’s roots.
Custom UX Design & App Integrations
Once the new theme was in place, we focused on creating a smoother, more personalized shopping experience with custom design, and thoughtful app integrations to enhance customer engagement.
Custom Quick Add Design
We built a Quick Add feature that lets shoppers easily add items to their cart directly from collection pages and product rails. No extra clicks, no lost momentum. The design fits seamlessly into the MiniDreamers brand and makes shopping even faster for busy parents.
Custom Designers Page
MiniDreamers works with an amazing roster of brands, and we wanted to make it easy for shoppers to explore them. We built a custom designers page that allows users to browse by brand quickly, filter easily, and discover new favorites.
Rebuy
To boost product discovery and increase cart value, we integrated Rebuy for personalized product recommendations across the site. This includes smart upsells and cross-sells based on what customers are browsing and buying.
Swym
We also added Swym to enable wishlist and save for later functionality, making it simple for customers to save favorite items and come back later to purchase. This is a key feature for high-consideration categories like kids' fashion.
Fashion-Forward and Future-Ready
Every update was designed with two goals in mind: make it easier for customers to shop, and make it easier for the MiniDreamers team to run the business day-to-day.