Sheets & Giggles
They're bed serious (but otherwise quite silly). Sheets & Giggles, founded in Denver, CO, makes sustainable bedding from Eucalyptus trees, and aim to bring their sheets and puns to the world through its over-the-top fun Shopify Plus website. That's where we come in!

UX Improvements & Navigation Overhaul
Sheets & Giggles partnered with us to enhance their Shopify Plus site as they expanded their product offerings. We kicked things off with a UX audit, identifying ways to streamline navigation and improve the shopping experience. From there, we implemented:
- A homepage refresh with a more structured layout that balances branding with conversion-focused content.
- Simplified navigation structure & enhanced design that highlights key products and collections while improving mobile usability.

Rebrand & Retheme
In October 2023, we helped launch Sheets & Giggles' rebranded site with a new Shopify 2.0 theme, giving them a more flexible and scalable foundation. Since then, we’ve continued working together, making iterative improvements to drive higher engagement, better conversions, and increased AOV.

Before

After

Custom Filters on the Product Listing Pages (PLP)
Shopping for bedding should be as effortless as making your bed (or at least attempting to). That’s why we implemented custom filters on the Product Listing Pages (PLP)—starting with an intuitive Bed Size filter. Since customers always know their bed size, this makes it easy to kick off their shopping journey with the most relevant options.
Clear images, sale badges, and available color swatches help users quickly compare styles and make a confident decision. No endless scrolling, no second-guessing—just an easy path to better sleep.

Bundle Builder
With the custom Bundle Builder, customers have the freedom to choose your favorite pieces from the Sheets & Giggles collection.
This tool allows users to mix different colors, sizes, and styles to form a set that fits perfectly with your needs. The user-friendly design ensures that users can quickly put together a bundle that adds both convenience and a playful twist to each bedding selection.
Our partnership with Sheets & Giggles continues as we work together to fine-tune the site through ongoing UX optimizations, performance enhancements, and feature updates. From refining the shopping experience to exploring new ways to increase conversions, we’re always looking for ways to help Sheets & Giggles grow.
The quality we value the most about Netalico is their excellent communication. Their consistency in communication helps drive projects forward and keeps us in the loop, so we never have to worry about what’s happening. Their team has the freedom to make changes to the site as necessary; we fully trust them and don’t micromanage them.