Life is an ecosystem, and so is Brondell

Brondell believes clean air, water, and washes are essential to healthier, happier living.

Shopify Development , UX/UI Design

While Brondell’s Magento 1 site served their business well for years, it was time to update the site to a more modern foundation. After weighing their ecommerce platform options, Brondell chose BigCommerce. The platform provided flexibility and the ability to integrate with complex backend systems. The business continues to grow across all channels and BigCommerce allows the team to more easily manage their website and product information.

Serving as Brondell’s web partner for 4+ years, Netalico partnered on every step of the replatform project. We designed and developed the new site with fully custom and flexible homepage modules, PDP, content pages, and cart designs. This involved integrating their marketing stack, Netsuite ERP, and migrating their customer data for a seamless transition to BigCommerce. Our team collaborated with their analytics and SEO teams to ensure their data tracking continued smoothly.

Brondell now can make updates to their website much more easily, and they’re primed for future growth. This includes adding subscriptions via ReCharge for their filter refill products, integrating a PIM for easier product management across sales channels, and a warranty registration process to capture first-party data from customers of their wholesale partners.

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