Oatly is based on Swedish research from Lund University.

Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fiber-rich oats into nutritional liquid food that is perfectly designed for humans.

Today, the Swedish company remains independent and dedicated to upgrading the lives of individuals and the general well being of the planet through a lineup of original oat drinks.

Shopify Development , UX/UI Design
Shopify Development , UX/UI Design

We’ve worked with Oatly’s US team since 2019, providing development and UX support to their Shopify site for the growing and industry-disrupting oatmilk brand. Through our partnership, we’ve helped Oatly fine-tune their product subscriptions experience, which more than doubled in 3 months after launch. We oversaw a headless global site redesign and ensured the US Shopify site would be integrated smoothly.

We’ve also provided technical email marketing support and strategy, which led Oatly to send 700,000 emails and counting, with a 40%+ open rate, all creating a more informed and delightful customer experience.