Tech Accessories in One Unified Home

Matter HT

Our long-time client, Gadget Guard, has been growing over the last few years. Their evolution led to something bigger: Matter Brands. Matter is a portfolio of premium tech accessories built with purpose. Their mission goes beyond protecting devices. They’re focused on protecting people from their devices and protecting the planet from waste.

With several brands in their portfolio, the team realized it was time to bring everything together. Instead of managing five separate brand sites, they wanted one consolidated home where technology, design, and sustainability could shine in a unified way.

But don’t mistake this for a simple migration. Matter HT is a brand-new site with mostly new products, designed to reflect the future of the business. It’s the technology and spirit of each individual brand, reimagined into one cohesive vision.

Shaping What Matters

In the spring, we ran our Strategic Foundations process to set the priorities for a Phase 1 launch. With the new iPhone release scheduled for September, the timeline needed to be tight and focused.

Starting on June 1, we kicked off a focused 10-week build to launch the first version of Matter HT. The goal was clear: create a strong foundation that could launch fast and grow steadily.

Phase 1 focused on:

  • Establishing a unified brand identity across Matter’s product lineup
  • Integrating protection technology into one cohesive site
  • Delivering a polished shopping experience ready for iPhone-season traffic
  • Building a flexible base for future updates

Product Detail Page

We designed conversion-focused product pages that surface what customers care about most: clear pricing, phone compatibility, and standout visuals right at the top. Within the buy box, we emphasized confidence-building details like shipping, returns, and warranty.

Below the fold, we added flexible content blocks powered by metafields, giving the Matter team room to highlight technical specs, sustainability notes, and feature callouts. This structure balances storytelling with clarity, ensuring the product story is told without distracting from the path to purchase.

Conversion-Focused PDP

Custom badges and a standout product image gallery right at the top.
Device Selector

Simple dropdown makes it easy for customers to choose their device.
Intuitive Buy Box

Confidence-building details like shipping, returns, warranty, and sustainability.
Product Cross-Sells

Recommendations for related and compatible products powered by Shopify Search & Discovery.

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Product Metafields

Built a flexible product data structure, giving the Matter team full control over detailed descriptions, sustainability callouts, and below the buy box content spotlights.

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App Integrations

Connected eight essential apps, including Klaviyo, Junip, Zendesk, Redo, and My Product Cares, to support marketing, reviews, customer care, and returns.

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Smart Collections

Launched rule-based collections that auto-populate based on rules, making it easy to merchandise products and launch new lines without manual setup.

Bringing the Vision Online

Matter’s branding team partnered closely with our UX designers to create a digital style guide that translated their vision into web. From typography and color palettes to iconography and product imagery, the collaboration brought consistency across the new site.

Making Marketing Matter

We consolidated multiple Klaviyo accounts into one unified account. This not only simplified the Matter team’s workflow but also strengthened segmentation and deliverability, laying the groundwork for consistent, scalable email and SMS marketing.

Redirecting the Right Way

With five legacy brand sites rolling into one, we mapped and executed a large-scale redirect strategy. This preserved search equity, ensured old links pointed to the right place, and helped Matter HT maintain visibility during launch without disruption.

Being a Strategic Partner

Product & Collection Training

We trained the Matter team on managing bulk product and collection uploads through Matrixify, giving them full control for major launches like the yearly iPhone release.

Custom Shopify Guide

To make sure the team felt confident managing the new platform, we created a tailored Shopify guide that walked through everyday workflows and best practices.

Collaboration & Strategy

Throughout the 10-week build, we held weekly strategy meetings, worked side by side with their team, and even split some of the app setup work to keep things moving smoothly.

More That Matters

Matter HT is only just getting started. The new site marks the beginning of a larger rollout, with plans to expand features, introduce more products, and refine the customer journey as the brand grows.

We’re excited to continue building alongside Matter as they bring innovation, design, and purpose together in one place.

Open Matter HT's Site