Recharge + Netalico: SuperCharging Shopify Subscriptions

Screenshot of Oatly subscriptions page

ReCharging a Subscription Model

Many Americans have begun to shift away from their consumption of milk in search of more sustainable, environmentally responsible options.

Enter Sweden-based Oatly. The 25-year-old company processes fiber-rich, sustainable oats into nutritious oat milk without taxing the planet’s resources. The company wanted to create a direct-to-consumer subscription model for its US customers. 

The project? Creating a checkout and customer portal that offered a holistic, user-friendly experience without sacrificing quality or merchant requirements. 

Oatly partnered with Netalico, a hands-on, merchant-focused ecommerce development agency that collaborates with merchants to build, optimize, maintain, and grow their online stores.  

Oatly website

The Challenges

The teams collaborated to take a three-pronged approach that addressed each of the project’s challenges:

  • ReCharge leveraged its expertise in the subscription ecosystem to address a lack of public awareness by implementing a dedicated Oatly Subscriptions Page

  • Netalico overhauled Oatly’s customer portal to offer maximum flexibility so customers could manage their subscriptions and orders

  • The portal included multiple subscription options, an off/on toggle to subscription pages, and clear FAQs that empowered customers to easily manage their subscriptions

Oatly’s value proposition — offering customers convenience, value, and accessibility — has led to a 188% increase in monthly recurring revenue since launching its updates.

“We’re excited about the work that Netalico and ReCharge accomplished together on The ReCharge app is a straightforward platform to work with, and it has been a great subscription solution for our e-commerce website. We wanted to provide our customers with an intuitive and unique account management experience, and the results truly show that this project has been a major success.”

— Cheyenne Thayer, eCommerce Manager, Oatly US

Reading next

Desktop with Asana open
People jumping rope