January 2026 | Quarterly Insights
When Big Green Egg needed to migrate to Shopify Plus under a tight deadline, they vetted seven different agencies. Their Director of Omnichannel, Jason Szczech, put it simply: "They seemed to be the most reasonably priced with the best sample work... At a high level, it was a successful migration in a tight period. We saw no drop-off in traffic, and everything went smoothly."
That outcome wasn't an accident. It's the result of twelve years of refining how we work with enterprise ecommerce brands. Here's what the numbers from 2025 tell us about why brands continue choosing Netalico as their Shopify Plus partner.
By the Numbers: 2025 in Review
Client Results
188% — Increase in monthly recurring subscription revenue for Oatly within three months of launching our Recharge optimization work. → Read the Oatly case study
100+ — Shopify Plus projects completed since becoming a Shopify Plus Partner in 2016.
85% — Client retention rate on long-term retainers. Most agencies measure success in projects completed. We measure it in relationships maintained.
30+ — Successful platform migrations from Magento, BigCommerce, and custom builds to Shopify Plus.
What Brands Tell Us Sets Netalico Apart
1. We're Small Enough to Care, Experienced Enough to Deliver
Oatly's team chose us specifically because of our "small size, responsiveness, and high level of expertise." When you work with Netalico, you're not handed off to junior developers after the sales call ends. Our senior team stays engaged from kickoff through ongoing optimization.
2. Migrations Without the Traffic Drop
Platform migrations are high-stakes projects. One mistake can tank your SEO rankings or break critical functionality during your busiest sales period.
When Crossrope came to us in early 2020 needing a Magento-to-Shopify migration, we completed the full project in three months—including a custom theme build, app integrations, and tracking setup. The timing couldn't have been more critical: at-home fitness exploded during COVID lockdowns, and Crossrope's new Shopify Plus store was ready to scale. → Read the Crossrope case study
3. Full-Service Means Fewer Handoffs
Most agencies specialize in either development OR design OR email marketing. That means you're managing three vendor relationships and hoping they communicate with each other.
We've built integrated capabilities across:
- Custom Shopify Plus Development — Theme builds, app development, API integrations
- UX Strategy & Design — Conversion-focused design backed by A/B testing
- Klaviyo Email & SMS — Flows, campaigns, and retention strategy
When we optimized Oatly's subscription experience, it wasn't just a development project. We improved the signup UX, rebuilt the account management interface, AND provided technical email marketing support—all coordinated under one team.
4. North American Team, No Time Zone Headaches
Our team operates across US, Canadian, and Latin American time zones. When you send a message at 2 PM Eastern, you're not waiting until tomorrow for a response from overseas. This matters when you're launching a campaign or troubleshooting an issue during peak traffic.
Featured Client Work: Q4 2025
Big Green Egg — Enterprise Migration Under Pressure
The iconic outdoor cooking brand needed to move from their legacy platform to Shopify Plus without disrupting their dealer network or losing SEO equity. We delivered a seamless migration that preserved their traffic and gave their team modern tools to manage content and products. → View the Big Green Egg project
Oatly — Subscription Revenue Transformation
The US team at this global oat milk brand needed to optimize their direct-to-consumer subscription program. We redesigned the Recharge integration, improved the signup flow, and gave customers better control over their subscriptions. Result: 188% increase in monthly recurring revenue in just three months. → View the Oatly project
Audio Advice — High-Consideration Purchase UX
Premium audio equipment requires a different buying experience than typical ecommerce. We built a custom Shopify Plus experience that supports their expert consultation model while maintaining conversion optimization best practices. → View the Audio Advice project
How We Work: The Retainer Model
About 85% of our clients work with us on monthly retainers rather than one-off projects. Here's why that model works:
Predictable capacity — You have dedicated hours each month for ongoing improvements, bug fixes, and new feature development.
Compounding knowledge — We learn your business deeply over time. By month six, we're anticipating needs before you articulate them.
Strategic partnership — We're not incentivized to pad hours or oversell projects. We're invested in your long-term success because that's what keeps our partnership going.
Our retainer clients get priority scheduling, dedicated project management, and access to our full team's expertise across development, design, and email marketing.
Is Netalico Right for Your Brand?
We work best with:
- Established Shopify Plus brands generating $2M+ in annual revenue
- Growth-stage companies with funding and aggressive scaling goals
- Brands ready for a partner, not just a vendor to execute tickets
- Teams who value communication and want visibility into the work
We're probably not the right fit if you're:
- Looking for the lowest hourly rate (we're mid-tier premium, not budget)
- Just getting started with no revenue or funding
- Happy with your current platform and not looking for optimization
Ready to Talk?
If you're evaluating Shopify Plus partners or considering a platform migration, let's have a conversation. No hard sell—just an honest assessment of whether we're the right fit for what you're trying to accomplish.
This is part of our quarterly "Why Brands Choose Us" series. We publish these reports to share real data and let our work speak for itself. Have questions about any of the projects mentioned? Reach out—we're happy to go deeper.
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