Helping Beauty Brands Grow and Glow

At Netalico, we help beauty brands on Shopify clean up messy tech stacks, fix site issues, and drive more sales without needing a big in-house team or juggling five different agencies.

Whether you're selling skincare, makeup, haircare, or wellness products, we help you build a store that’s as polished as your products. We don’t believe in flashy designs that slow your site down. We believe in beautiful sites that actually sell.

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Featured Clients

evanhealy logoSilverist logoPetite n Pretty logo

Why Beauty Brands Trust Netalico

Maybe you’ve already built a loyal following and your hands are full. Between launching new product lines, keeping up with seasonal campaigns, managing influencer partnerships, and growing your brand presence, there’s never a quiet moment.

When you’re moving fast, the last thing you need is a Shopify site that can’t keep up or a eComm team that doesn't get how important every detail is.

That’s where we come in.

We specialize in helping beauty brands fine-tune what’s working and fix what’s holding you back. Whether it’s building out better subscription flows, creating bundled product experiences, or making sure your mobile shopping experience is as polished as your brand, we’ve seen it, solved it, and scaled it before (more than once).

We’re your strategic partner for growing the tech side of your business without slowing you down.

You keep building the brand. We’ll make sure your Shopify store keeps up with you.

Don't Just Take Our Word for It

Client Success Stories

Phased Launch Approach

Turning Gray into a Silverist Lining

Client: Silverist
Project Type: Shopify New Site Build
Investment: $19k flat rate build + pre-paid hours package

Silverist came to us with a vision: launch a premium haircare brand with a clean, modern feel and a site that could grow with them. Starting from scratch, we worked closely with their team to bring that vision to life on Shopify.

Partnering with their brand designer, we focused on incorporating the strong visual branding with intentional UX design and thoughtful content structure to tell their story. Key features included a bold homepage, intuitive product pages, and blog and education sections to build trust with new customers.

Silverist is a great example of how launching with the right foundation can give a brand both credibility and flexibility from day one.

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"I've learned so much about Shopify and how to use it. Netalico could charge me more; instead, they've taught me how to do things myself. Although that has been uncomfortable sometimes, it ended up being the best solution."

Evelyn Wang, Silverist CEO/Founder

How can we help?

A Beauty-Specific Shopify Experience

We know how to help beauty brands turn their Shopify stores into high-performing sales channels. From CRO audits to custom bundles, upsells, and cross-sells, we fine-tune what’s already working and fix what’s holding you back.

Need better performance, smoother checkouts, or help choosing the right apps? We’ve got you covered.

Custom Product Pages

Help shoppers feel confident before they buy. We design product pages that weave in tutorials, ingredient highlights, skin or hair benefits, and customer reviews, without overwhelming the shopper.

Mobile-First UX

Let’s be real: most beauty purchases happen on a phone. We design mobile-first shopping journeys that make finding, comparing, and buying products quick and effortless.

Gifting & Limited Edition Drops

From curated gift guides to limited-time product launches, we help you build experiences that feel special and convert faster.

Technical Strategy

Growing fast? We’ll help you stay ahead of the curve with strategic advice on scaling your tech stack, managing site performance, and preparing for big promotional pushes.

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Looking to Make Your Tech Stack Work Smarter, Not Harder?

We only recommend Shopify apps we know work for beauty brands—whether it’s subscriptions, loyalty programs, reviews, or personalized recommendations that boost conversions. Since we’ve built strong relationships with these partners, you’ll get faster support and real answers; no endless support tickets or slow rollouts.

Through our Partner for Good program, any revenue we earn from those app partnerships goes straight to causes we care about.

Email & SMS That Keep Your Glow Going

Perfect for product drops, skincare restocks, and VIP launches. Klaviyo helps beauty brands send targeted emails and texts that drive repeat purchases and build loyal communities.

Subscriptions Built for Haircare & Self-Care

Flexible tools for skincare, wellness, and haircare refills. Recharge makes it easy for customers to subscribe, skip, or swap, boosting retention and lifetime value.

Support That Feels as Good as Your Products

From “Where’s my order?” to “Will this work for my skin type?”, Gorgias connects your email, chat, social, and SMS support — so you can deliver fast, helpful service without the headaches.

“You Might Also Love” for Your Beauty Bag

Smart upsells and cross-sells with Rebuy turn browsers into buyers — ideal for beauty bundles, gift sets, and product add-ons customers can’t resist.

Quizzes That Make Personalization Easy (and Fun)

Help shoppers find their perfect shade, skincare match, or routine with guided quizzes that boost conversion rates and average order value — no boring forms required.

Loyalty, Reviews, and SMS That Keep Fans Coming Back

Build loyalty programs, capture reviews, and drive repeat purchases with powerful SMS campaigns, all through one platform built for scaling beauty brands.

Glowing Reviews That Sell Your Products

Showcase real customer reviews, selfies, and stories to build trust where it matters most, right on your product pages. Okendo helps beauty brands turn happy shoppers into their best marketing.

Rewards That Feel as Good as a Great Serum

Turn one-time shoppers into lifetime customers with loyalty points, VIP tiers, and referral programs that feel personal and on-brand for your beauty business.

Got Questions? We’ve Got Answers.


We’ve worked with a lot of beauty brands, and many of them come to us with the same questions—about subscriptions, CRO, app setup, migrations, and more. If yours isn’t covered here, feel free to send us a message or book a quick call and we’ll be happy to talk it through.

Enquiries Or Just To Say Hi!

We’d love to make your project come to life! Drop us a line.

Do you have any question?

We’d love to hear from you, whether it’s about boosting your beauty brand’s Shopify store or just swapping skincare tips. Let’s hop on a call to chat about your site, your goals, and maybe even your latest favorite product drop or influencer to follow. No pressure, no fuss; just real talk and a game plan for helping you grow.

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