Helping Beauty Brands Grow and Glow
At Netalico, we help beauty brands on Shopify clean up messy tech stacks, fix site issues, and drive more sales without needing a big in-house team or juggling five different agencies.
Whether you're selling skincare, makeup, haircare, or wellness products, we help you build a store that’s as polished as your products. We don’t believe in flashy designs that slow your site down. We believe in beautiful sites that actually sell.
Featured Clients
Why Beauty Brands Trust Netalico
Maybe you’ve already built a loyal following and your hands are full. Between launching new product lines, keeping up with seasonal campaigns, managing influencer partnerships, and growing your brand presence, there’s never a quiet moment.
When you’re moving fast, the last thing you need is a Shopify site that can’t keep up or a eComm team that doesn't get how important every detail is.
That’s where we come in.
We specialize in helping beauty brands fine-tune what’s working and fix what’s holding you back. Whether it’s building out better subscription flows, creating bundled product experiences, or making sure your mobile shopping experience is as polished as your brand, we’ve seen it, solved it, and scaled it before (more than once).
We’re your strategic partner for growing the tech side of your business without slowing you down.
You keep building the brand. We’ll make sure your Shopify store keeps up with you.
Don't Just Take Our Word for It
Client Success Stories
Phased Launch Approach
Turning Gray into a Silverist Lining
Client: Silverist
Project Type: Shopify New Site Build
Investment: $19k flat rate build + pre-paid hours package
Silverist came to us with a vision: launch a premium haircare brand with a clean, modern feel and a site that could grow with them. Starting from scratch, we worked closely with their team to bring that vision to life on Shopify.
Partnering with their brand designer, we focused on incorporating the strong visual branding with intentional UX design and thoughtful content structure to tell their story. Key features included a bold homepage, intuitive product pages, and blog and education sections to build trust with new customers.
Silverist is a great example of how launching with the right foundation can give a brand both credibility and flexibility from day one.
See the Full Case Study"I've learned so much about Shopify and how to use it. Netalico could charge me more; instead, they've taught me how to do things myself. Although that has been uncomfortable sometimes, it ended up being the best solution."
How can we help?
A Beauty-Specific Shopify Experience
We know how to help beauty brands turn their Shopify stores into high-performing sales channels. From CRO audits to custom bundles, upsells, and cross-sells, we fine-tune what’s already working and fix what’s holding you back.
Need better performance, smoother checkouts, or help choosing the right apps? We’ve got you covered.
Ready to Discuss?
Looking to Make Your Tech Stack Work Smarter, Not Harder?
We only recommend Shopify apps we know work for beauty brands—whether it’s subscriptions, loyalty programs, reviews, or personalized recommendations that boost conversions. Since we’ve built strong relationships with these partners, you’ll get faster support and real answers; no endless support tickets or slow rollouts.
Through our Partner for Good program, any revenue we earn from those app partnerships goes straight to causes we care about.
Got Questions? We’ve Got Answers.
We’ve worked with a lot of beauty brands, and many of them come to us with the same questions—about subscriptions, CRO, app setup, migrations, and more. If yours isn’t covered here, feel free to send us a message or book a quick call and we’ll be happy to talk it through.
Do you offer CRO audits for beauty websites?
Absolutely. We offer CRO (Conversion Rate Optimization) audits specifically tailored to beauty Shopify stores. We analyze your site’s performance, checkout flow, product pages, and more to identify ways to improve conversions and drive more revenue.
Can you help us set up beauty subscriptions on Shopify?
Yes—we regularly help beauty brands set up and optimize subscription services using tools like Recharge. Whether it’s supplements, make-up kits, or bundle subscriptions, we build a smooth customer experience that drives repeat sales.
Can you help us with product bundling and upsells?
Yes—bundles, cross-sells, and upsells are some of our favorite ways to help beauty brands increase AOV. We’ll work with you to create smart product groupings and strategic upsell flows that make sense for your customers.
Can you migrate our store to Shopify from Magento or another platform?
Yes—our team has handled many migrations for beauty brands moving from Magento, WooCommerce, and other platforms to Shopify. We manage everything from data transfer to redesign and SEO preservation, so you don’t lose momentum during the switch. Learn more here.
Enquiries Or Just To Say Hi!
We’d love to make your project come to life! Drop us a line.
Do you have any question?
We’d love to hear from you, whether it’s about boosting your beauty brand’s Shopify store or just swapping skincare tips. Let’s hop on a call to chat about your site, your goals, and maybe even your latest favorite product drop or influencer to follow. No pressure, no fuss; just real talk and a game plan for helping you grow.