Milestones by Ashleigh Bergman

One-stop jewelry concierge service

Milestones works with clients to curate a selection of jewelry or can spearhead designing the bauble of their dreams. Ashleigh Bergman, founder and owner, has been in the jewelry industry for nearly two decades.

Shopify Development , UX/UI Design

Milestones by Ashleigh Bergman curates and sells statement jewelry made by designers, hand-picked by Ashleigh herself! Ashleigh came to us with a site that she loved the look, but it never quite functioned right. This created too many customer support issues causing a big drain on her small team’s time.

We’ve cleaned up the site code and solved numerous issues on site, including allowing customers to enter promo codes in the cart (instead of just at checkout), adding information about delivery times that vary by designer on the made-to-order pieces, and more. We’ve also iteratively improved the site’s UX, including a redesigned product page and homepage, custom navigation to feel as special as the products, and lazy loading products on PLPs to help browsers explore more easily.

One of the biggest jewels of our relationship with Milestones has been working with them to build out their email marketing channel. When we got started, Milestones was capturing just a handful of emails per week, with very few campaign sends and just one welcome flow email. Their email channel has now grown to over 40% of their revenue, with 100,000+ emails sent per month and growing, with a thriving campaign audience and super strong engagement metrics. With our help, they’ve also recently ventured into SMS. We can’t wait to see how they keep growing!

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