Smarter Shopping for a Science-Backed Supplement Brand
Qunol
Qunol has built its name on making high-quality, science-backed supplements that people can actually feel good about taking every day. Best known for its CoQ10, the brand has grown into a broad wellness lineup spanning turmeric, magnesium, brain health, and more. As the catalog grew, so did the site behind it, and Qunol needed a storefront that could keep up with both their customers and their team.
A Shopify 2.0 Retheme
After working together on ongoing site improvements, it was clear that Qunol had outgrown their existing theme. Years of one-off templates, building pages through a page builder app, and workarounds had made simple updates slow and dependent on developers.
We rethemed the site onto Impact, a modern Shopify 2.0 theme, and rebuilt their custom landing pages directly in Shopify. The result is a faster, cleaner foundation that gives Qunol’s marketing team full control through flexible sections, with a structure designed to scale as new products launch.
A New Look and Feel
While Qunol’s brand stayed the same, the new theme gave their site a more modern, polished presentation. Cleaner layouts, more breathing room, and a refreshed mega menu that lets shoppers browse by product type or benefit make it easier to explore the full lineup, while still feeling unmistakably Qunol.
UX Optimizations & App Integrations
With the new theme in place, we focused on making the site easier to shop and easier to manage, from a streamlined backend to smarter product discovery and subscriptions.
One Flexible Product Template
Qunol’s old site relied on a different product template for nearly every product, which made even small updates time-consuming and inconsistent. We consolidated everything into a single, flexible PDP template powered by metafields. Product details, FAQs, videos, serving information, and disclaimers now pull in automatically, and sections hide themselves when there’s no content, so the team can update any product in minutes without touching code.
Improved Collection Filters
With a variety of products, shoppers needed a faster way to find the right supplement. We introduced a new filtering plan on collection pages that lets customers narrow by form, dietary need, and benefit, so whether someone is looking for a sugar-free gummy or something for heart health, they can get there in a few clicks.
Rebuy
To help customers build a complete wellness routine, we optimized Rebuy recommendations across the site. On product pages, “Pair It With” suggestions surface complementary supplements right where shoppers are making decisions, with additional recommendation widgets throughout the site helping drive discovery and larger orders.
Recharge
Supplements are a natural fit for subscriptions, so we made subscribing simple. We integrated Recharge into the new product pages with clear subscribe-and-save messaging, flexible delivery options, and price-per-unit details that make the value easy to see. Along the way, we also consolidated duplicate product listings and migrated active subscriptions behind the scenes without disrupting a single customer.
Healthier Site, Happier Team
Every part of the retheme was built around two goals: make it easier for customers to find the right supplement, and make it easier for the Qunol team to keep the site fresh on their own.
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