Ecommerce SEO Audit Services
Find Out Exactly Why Your Store Is Not Ranking
An SEO audit should end with a ranked list of things to fix and an estimate of what each one is worth. Not a 90-page PDF of generic warnings exported from a crawler.
We audit Shopify, Shopify Plus, BigCommerce, and Magento stores as a development agency, so the findings are things we could implement ourselves. That constraint keeps the recommendations real.
Get in touchWhat the Audit Covers
- Technical crawl and index analysis. What Google can reach, what it is wasting crawl budget on, and what is silently excluded.
- Platform-specific architecture. On Shopify that means collection and product URL handling, faceted navigation, pagination, and duplicate paths, the traps a generic audit misses.
- Core Web Vitals and speed. Measured on the templates that carry revenue. See Shopify speed optimization for the remediation side.
- Keyword and content gap analysis. What you rank for, what you should, and what competitors own that you do not.
- Internal linking and taxonomy. Whether your architecture tells Google which pages matter.
- Structured data. What is present, what is malformed, and what is missing.
- Backlink profile review. Including toxic or low-quality patterns worth addressing.
- A prioritized roadmap. Ordered by expected impact against implementation effort, with owners.
An Audit From People Who Could Implement It
Most SEO audits are written by consultants who will never touch the theme. That produces findings that are technically correct and practically unbuildable, and it is why so many audits end up as a backlog item nobody closes.
We write ours knowing we might have to build them. Every recommendation carries an implementation path and an honest effort estimate. If you want us to execute it, the audit rolls into Shopify SEO services on a monthly retainer. If you would rather hand it to your own team or another agency, it is written to be handed over.
If conversion rather than traffic is the constraint, the equivalent diagnostic is our conversion rate optimization audit, which ranks first for its category.
What You Get, and What You Usually Get
| Netalico audit | Typical SEO audit | Automated tool report | |
|---|---|---|---|
| Written by | Engineers who build stores | SEO consultant | Nobody |
| Platform depth | Shopify architecture specific | Generic checklist | Generic |
| Prioritization | Impact vs effort, ordered | Long flat list | Severity only |
| Implementable | Path given for each item | Often not | No |
| Rolls into delivery | Yes, onto a retainer | Separate engagement | No |
A crawler report is a useful input and we run one. It is not an audit. The value is in deciding which of the 400 flagged issues actually matter for your store and your catalog.
Why Netalico
Netalico was founded in 2013 and has been a Shopify Partner since 2016. We are a Shopify Plus Premier Partner, the most selective tier, with hundreds of Shopify builds behind us.
Everyone is in-house and nothing is subcontracted. Netalico is an Americas-based agency with hubs in New York, Los Angeles, San Francisco, and Miami, plus colleagues in Canada and Brazil, and the whole team overlaps the US business day.
FAQ
Ecommerce SEO Audit: Frequently Asked Questions
What is included in an ecommerce SEO audit?
Technical crawl and index analysis, platform architecture review, Core Web Vitals and speed, keyword and content gap analysis, internal linking and taxonomy, structured data, backlink profile review, and a prioritized roadmap ordered by impact against effort.
How much does a Shopify SEO audit cost?
Scoped to the store, driven by catalog size and integration complexity. Larger technical projects run $25,000 to $250,000 and up, and ongoing SEO retainers run $2,700 to $10,000 per month with the average client around $4,500. We quote the audit separately so you can take the findings elsewhere if you want.
How long does an SEO audit take?
Typically two to three weeks depending on catalog size and how many integrations are in play. Rushing it produces the generic output we are trying to avoid.
Do I have to hire you to implement the findings?
No. The audit is written to be handed to your own team or another agency. Many clients do move it onto a retainer with us, but that is a separate decision.
Is this different from a CRO audit?
Yes. An SEO audit diagnoses why you are not getting found. A CRO audit diagnoses why the traffic you already have is not converting. They are complementary and many brands run both.
Do you audit stores on BigCommerce or Magento?
Yes. We audit Shopify, Shopify Plus, BigCommerce, and Magento, and we run migrations between them, so the audit also flags whether replatforming is the real answer.
Request an SEO Audit
Send your store URL and what you are seeing in Search Console.
Get a Prioritized SEO Roadmap for Your Store
Tell us your platform and where organic is underperforming. We will scope the audit and tell you what we expect to find.