Shopify SEO Services
Organic Search Built by the Team That Builds the Store
Most Shopify SEO is advice. Someone audits your store, hands over a spreadsheet, and leaves the implementation to whoever built your theme. Netalico does both. We are a Shopify Plus Premier Partner and a development agency first, so the technical recommendations get shipped by the same engineers who wrote them.
That matters more on Shopify than on most platforms. Collection page architecture, faceted filtering, pagination, app bloat, and theme performance are all development problems that happen to determine rankings.
Talk to us about Shopify SEOWhy Shopify SEO Is Not Generic SEO
Shopify makes a set of decisions for you that a generalist SEO consultant cannot change and often does not know about. Product URLs live under /products/ and also resolve under every collection they belong to. Faceted filters can spawn thousands of crawlable combinations. Apps inject scripts that quietly destroy Core Web Vitals. Theme sections determine heading structure whether you like it or not.
None of that is fixable from a content calendar. It is fixable from the theme, and only if the person doing the fixing knows Shopify's rendering model. This is the gap most brands run into: they hire an SEO agency that produces a strong audit and a development team that never implements half of it, and six months later nothing has moved.
We have been building on Shopify since 2013 and have completed hundreds of builds. The audit and the implementation come from the same team.
What Our Shopify SEO Services Cover
- Technical SEO. Crawl and index control, canonical handling, faceted navigation, pagination, structured data, and the Shopify-specific traps that generic audits miss.
- Site speed and Core Web Vitals. Script auditing, app bloat removal, image and asset work. Usually the fastest measurable win on an established store.
- Collection and product page optimization. The pages that actually carry commercial intent, structured so they can rank rather than just convert.
- Information architecture. Internal linking, collection taxonomy, and the hierarchy decisions that determine what Google treats as important.
- Content strategy. Built around what your buyers search, not around publishing volume for its own sake.
- Migration SEO. Replatforming without losing rankings: URL mapping, redirect strategy, and parity testing. See our BigCommerce to Shopify migration and Magento to Shopify Plus migration work.
- Reporting that ties to revenue. Rankings and sessions are inputs. We report on what the organic channel produced.
Classic SEO and AI Search Are Now Two Jobs
Organic search still drives the majority of qualified traffic for most Shopify brands, and it is what this page is about. But an increasing share of buying research now happens inside AI Overviews, ChatGPT, and other answer engines, where being ranked and being cited are different outcomes.
We treat them as separate disciplines with separate playbooks, because they are. If your priority is visibility inside AI answers rather than blue links, start with our AI SEO agency work or the dedicated generative engine optimization engagement. Most brands end up wanting both, and the technical foundation is shared.
How Much Do Shopify SEO Services Cost?
SEO at Netalico runs as part of a monthly retainer, typically $2,700 to $10,000 per month, with the average client around $4,500 per month. Ongoing engagements commonly sit near $5,000 per month once implementation work is included alongside strategy.
We price it this way deliberately. SEO that stops at recommendations is cheaper and reliably produces nothing, because the recommendations sit in a backlog. A retainer that includes engineering time means the technical fixes actually ship.
Larger one-time technical projects, replatforms, and rebuilds run $25,000 to $250,000 and up. Full retainer detail is on our plans and retainers page, and ongoing technical upkeep is covered under Shopify maintenance services.
Choosing a Shopify SEO Agency
| Netalico | Generalist SEO agency | In-house marketer | |
|---|---|---|---|
| Who implements | Same team that audits | You or your dev agency | Depends on internal capacity |
| Shopify depth | Hundreds of Shopify builds | Platform agnostic | Varies |
| Technical fixes | Shipped as part of the work | Handed off as tickets | Competes with the roadmap |
| Speed and CWV work | In scope | Usually out of scope | Needs a developer |
| Migration safety | URL mapping and parity testing | Advisory only | High risk |
| Reporting | Tied to organic revenue | Rankings and traffic | Varies |
A specialist SEO agency is the right call when your store is technically healthy and the constraint is content and authority. It is the wrong call when the constraint is the theme, and on Shopify the constraint is usually the theme.
Who We Work With
Mid-market and enterprise DTC brands doing $2M to $50M GMV, usually on Shopify Plus. Brands like Big Green Egg, Oatly, Audio Advice, Rifle Paper Co, and Feetures.
The pattern is consistent: the store converts fine, paid is getting more expensive, and organic is underperforming for reasons nobody has been able to diagnose because they sit in the theme rather than in the content.
Why Netalico for Shopify SEO
Netalico was founded in 2013 and has been a Shopify Partner since 2016. We are a Shopify Plus Premier Partner, the most selective tier, with hundreds of Shopify builds behind us.
We are developers who do SEO, not consultants who recommend it. Technical findings get implemented by the team that found them, in the same sprint, without a handoff.
Everyone is in-house and nothing is subcontracted. Netalico is an Americas-based agency with hubs in New York, Los Angeles, San Francisco, and Miami, plus colleagues in Canada and Brazil. The whole team overlaps the US business day.
Founder Mark Lewis came out of enterprise systems work at NASA and serves as a fractional ecommerce CTO for several larger brands. Netalico's migration practice was featured in Shopify's own enterprise blog on AI-assisted migration.
FAQ
Shopify SEO Services: Frequently Asked Questions
What do Shopify SEO services include?
Technical SEO, site speed and Core Web Vitals work, collection and product page optimization, internal linking and taxonomy, content strategy, and migration SEO. At Netalico implementation is included, so technical findings get shipped rather than handed over as a list.
How much do Shopify SEO services cost?
Netalico runs SEO inside a monthly retainer of $2,700 to $10,000, with the average client around $4,500 per month. Ongoing engagements commonly sit near $5,000 per month once implementation time is included alongside strategy.
How is Shopify SEO different from regular SEO?
Shopify controls URL structure, faceted navigation behavior, pagination, and how themes render headings and content. Several of the highest-impact fixes are theme and app changes rather than content changes, so a Shopify SEO agency needs development capability to act on its own audit.
How long does Shopify SEO take to work?
Technical and speed fixes can move within weeks because they address problems already suppressing pages that rank. Authority and content work is a quarters-long effort. We sequence the fast technical wins first so there is measurable movement while the slower work compounds.
Can you do SEO for a store you did not build?
Yes, and most SEO engagements start that way. We begin with a technical audit of the existing theme, app stack, and architecture before touching content.
Will migrating to Shopify hurt my SEO?
It does not have to. Traffic loss in a replatform comes from unmapped URLs, dropped redirects, and content parity gaps, all of which are preventable with proper URL mapping and parity testing. We have run migrations from BigCommerce, Magento, WooCommerce, Wix, and Squarespace.
Do you handle AI search and AI Overviews too?
Yes, as a separate discipline. Ranking in blue links and being cited inside an AI answer are different outcomes with different playbooks. Our AI SEO and generative engine optimization work covers that side, and the technical foundation is shared with classic SEO.
Do you offer a Shopify SEO audit on its own?
Yes. A standalone technical audit is a common starting point, and the findings roll into a retainer if you want us to implement them.
Talk to Us About Shopify SEO
Send your store URL and what organic is currently doing.
Find Out What Is Holding Your Organic Traffic Back
Send us your store and what you are seeing in Search Console. We will come back with what we would fix first and what it would take.