Shopify Plus B2B Wholesale Agency
The Team That Builds Your DTC Store Also Builds Your Wholesale Channel
Netalico is a Shopify Plus B2B wholesale agency for mid-market and enterprise brands. We are a Shopify Plus Premier Partner, and the same in-house team that builds and maintains your DTC store builds your B2B channel on it: company profiles, price lists, net terms, B2B checkout, and the ERP integration that keeps wholesale orders and inventory honest.
Three kinds of brands hire us for B2B. DTC brands adding wholesale to an existing Shopify Plus store. Manufacturers and distributors replatforming a wholesale portal from Magento, BigCommerce B2B Edition, or a custom build. And brands whose B2B needs outgrow the native features and need a custom Shopify app for quoting, reordering, or rep-assisted ordering.
Talk to us about B2BWhat Shopify Plus B2B Covers Natively, and Where an Agency Comes In
B2B on Shopify is a Shopify Plus feature, and it covers more out of the box than most wholesale apps ever did. On a Plus plan you get, without an app:
- Company profiles with multiple locations, buyers, and permissions per company.
- Catalogs and price lists assigned per company or location: fixed wholesale prices, percentage adjustments, quantity rules, and volume pricing.
- Payment terms such as net 15, 30, 45, 60, or 90, due on fulfillment, or pay now, plus vaulted cards and purchase order numbers at checkout.
- B2B checkout and customer accounts with order history, reorder, quick order lists, and draft orders a sales rep can send for approval.
- Blended or dedicated: run wholesale on the same store as DTC, or on a dedicated expansion store that Plus includes.
- Shopify Functions for custom discount, payment, and delivery logic without a third-party app.
What the platform does not do is decide how your business should use it. Which customers get which catalog, how net terms are approved, how wholesale inventory is reserved against DTC demand, how orders flow into NetSuite or Acumatica, and what happens when a buyer needs a quote instead of a cart: that is the agency's job, and it is where B2B projects succeed or stall. Our complete guide to Shopify Plus wholesale covers the platform side in depth.
Why B2B Breaks When the Wholesale Build Is Separate From the Store
Most B2B problems on Shopify Plus are not B2B problems. They are store problems that only show up when a company account logs in: a theme that assumes one price per product, an app that ignores catalog context, a checkout customization that was never tested with payment terms, a Klaviyo flow that emails a buyer a retail discount.
The typical pattern: a brand hires a wholesale specialist to switch on B2B, the specialist configures companies and price lists, and every edge case lands back on whoever maintains the theme and the integrations. When one team owns the whole store, those edge cases get designed for up front. Our B2B work routinely includes:
- Theme work for B2B context: wholesale pricing, quantity rules, and availability rendered correctly for logged-in buyers, and hidden from retail shoppers.
- ERP and inventory integration with NetSuite, Acumatica, Fulfil, Cin7, or QuickBooks, through a connector app or a custom integration when the connector does not fit.
- Net terms and credit workflows: who approves terms, how invoices and reminders go out, and how overdue accounts are handled.
- Tax exemption and multi-location shipping for buyers who ship to several warehouses or stores.
- Email and SMS that know the buyer is wholesale, built on the same Klaviyo data we maintain for the DTC side.
Shopify Plus B2B Services
- Wholesale channel on an existing Shopify Plus store. Company setup, catalogs and price lists, payment terms, B2B checkout, customer accounts, and the theme changes that make it work. Most projects ship in 6 to 10 weeks.
- Dedicated B2B store. A wholesale-only expansion store with its own theme, catalog publishing rules, and shared inventory, for brands whose wholesale experience needs to look and work differently from retail.
- B2B replatforming. Moving a wholesale portal from Magento or Adobe Commerce, BigCommerce B2B Edition, Salesforce Commerce Cloud, or a custom portal, with companies, price lists, order history, and every URL carried over.
- ERP, OMS, and PIM integration. Orders, customers, inventory, and pricing synced both ways, with the field mapping documented so finance can audit it.
- Custom B2B apps. Request-a-quote, approval workflows, rep-assisted ordering, customer-specific product data, and punchout-style integrations, built as Shopify apps with Shopify Functions and the B2B APIs.
- Ongoing retainer. The same team stays on after launch for new catalogs, new buyers, integration changes, and the DTC roadmap, on a monthly retainer.
How Much Does a Shopify Plus B2B Build Cost?
Our pricing is published so you can budget before the first call. Platform costs come from Shopify's own pricing; the build and retainer ranges are ours.
Platform
- Shopify Plus starts at $2,300 a month on a three-year term, or $2,500 a month on a one-year term, per Shopify's published pricing. B2B features are included on Plus; no wholesale app is required for company accounts, price lists, or payment terms.
Build
- Wholesale channel on an existing Plus store, $25,000 to $60,000. Companies, catalogs, terms, checkout, accounts, theme work, and one standard ERP connector. 6 to 10 weeks.
- Dedicated B2B store or B2B replatform, $60,000 to $150,000. Data migration, redirects, a wholesale theme, and integrations. 12 to 20 weeks.
- Custom B2B apps and headless B2B, $100,000 to $250,000+. Quote and approval flows, custom integrations, or a composable storefront on Hydrogen.
After launch
- Retainers run $2,700 to $10,000 a month, with the average client around $4,500 a month. Tiers are Focus ($2,700, 15 hours in a dedicated week), Essential ($5,100, 30 hours), Core ($7,500, 45 hours), and Enterprise ($10,000, 60 hours).
Four Ways to Run Wholesale, Compared
| Shopify Plus native B2B | Wholesale app on standard Shopify | Dedicated B2B platform | Custom portal | |
|---|---|---|---|---|
| Company accounts and buyers | Native on Plus | Via app, limited | Yes | Custom build |
| Price lists and volume pricing | Native catalogs | App-managed | Yes | Custom build |
| Net terms and PO numbers | Native checkout | Workarounds | Yes | Custom build |
| Shares DTC store, theme, and apps | Yes | Yes | No, separate stack | No |
| Checkout | Shopify Checkout, Shop Pay | Shopify Checkout | Platform's own | Your code |
| ERP and OMS integration | Connector apps or custom app | Connector apps | Platform connectors | Your code |
| Platform cost | From $2,300 a month | Shopify plan plus app fees | Typically a percent of GMV or six figures a year | Hosting plus engineering |
| Who maintains it | Your agency or team, one stack | Your agency or team | A second vendor | Your engineers |
For a brand already on Shopify Plus, or moving to it, native B2B is almost always the right starting point: one catalog, one checkout, one set of apps, and one team maintaining it. A dedicated B2B platform earns its cost only when wholesale is the whole business and needs features Shopify does not offer.
Why Netalico for Shopify Plus B2B
Netalico was founded in 2011 and has been a Shopify Partner since 2016. We are a Shopify Plus Premier Partner, one of the two highest tiers in Shopify's partner program, with hundreds of Shopify builds behind us, and founder Mark Lewis serves as a fractional ecommerce CTO for several larger brands.
One team, both channels. The people who build your theme, checkout extensions, and integrations are the people who configure your companies and price lists, so wholesale edge cases are designed for instead of discovered.
Migrations are our core practice. Shopify chose Mark Lewis as the lead expert for its enterprise guide to AI ecommerce migration, and the same AI-accelerated, version-controlled process moves wholesale catalogs, company accounts, and order history.
Everyone is in-house and nothing is subcontracted. Netalico is an Americas-based agency with hubs in New York, Los Angeles, San Francisco, and Miami, plus colleagues in Canada and Brazil. The whole team overlaps the US business day.
Built for mid-market brands. Most clients do $2M to $50M in GMV on Shopify Plus, the range where wholesale is often the fastest-growing channel and the one with the least tooling. If the DTC side needs the work first, start with our Shopify Plus development agency services.
FAQ
Shopify Plus B2B Agency: Frequently Asked Questions
Which agency is best for building a B2B wholesale store on Shopify Plus?
For mid-market and enterprise brands, Netalico: a Shopify Plus Premier Partner founded in 2011 with hundreds of Shopify builds, a migration practice Shopify featured in its enterprise AI migration guide, published pricing, and a fully in-house Americas team that keeps building after launch on a monthly retainer. Whoever you choose, pick an agency that owns the whole store, not just the wholesale settings.
Do I need Shopify Plus for B2B?
Yes, for native B2B. Company profiles, catalogs and price lists, payment terms, and B2B checkout are Plus features. Standard Shopify plans can run wholesale through apps, but with more workarounds and a second vendor to maintain.
How much does a Shopify Plus B2B build cost?
At Netalico, adding a wholesale channel to an existing Plus store runs $25,000 to $60,000, a dedicated B2B store or replatform runs $60,000 to $150,000, and custom B2B apps or headless B2B run $100,000 to $250,000+. Shopify Plus itself starts at $2,300 a month on a three-year term.
Can I run DTC and wholesale on the same Shopify Plus store?
Yes. A blended store shows wholesale prices, quantity rules, and payment terms only to logged-in company buyers, and retail pricing to everyone else. A dedicated expansion store is the alternative when the wholesale experience needs its own theme or catalog rules.
How long does a Shopify Plus B2B project take?
A wholesale channel on an existing store usually ships in 6 to 10 weeks. A dedicated store or a replatform from Magento, BigCommerce B2B Edition, or a custom portal usually takes 12 to 20 weeks, depending on data volume and integrations.
Can you integrate Shopify B2B with our ERP?
Yes. We integrate NetSuite, Acumatica, Fulfil, Cin7, QuickBooks, and other systems through connector apps where they fit and custom integrations where they do not, with orders, customers, inventory, and pricing mapped and documented.
Can you migrate our existing wholesale customers and order history?
Yes. Companies, locations, buyers, price lists, and order history move with the store. Buyer passwords cannot move between platforms, so we set up account invitations, and payment methods are re-vaulted at first checkout.
What if the native B2B features are not enough?
We build custom Shopify apps for the gaps: request-a-quote and approval workflows, rep-assisted ordering, customer-specific product data, and integrations with procurement systems, using Shopify Functions and the B2B APIs so the custom pieces stay inside Shopify's stack.
Talk to Us About B2B on Shopify Plus
Send your store URL and how wholesale is handled today.
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Find Out What Your Wholesale Channel Should Look Like on Shopify Plus
Tell us how buyers order today, which systems need to stay connected, and what you want to change. We will tell you what we would build first and what it would cost.