Say Hello to Netalico

Welcome to Netalico — Where eCommerce Ambitions Become Reality

We get it. You've probably worked with agencies that treated you like just another ticket number instead of the visionary entrepreneur you are. That stops here. At Netalico, we don't just build websites — we build lasting partnerships founded on genuine collaboration, cutting-edge innovation, and yes, actually having fun while we transform your eCommerce dreams into measurable success.

Since 2013, we've been rewriting the rules of what an eCommerce partnership should look like. As a full-service eCommerce agency, we're not your typical vendors who disappear after launch. We're your strategic allies, technical advocates, and growth catalysts — think of us as the eCommerce team you always wished you had internally, but with a decade of specialized expertise you couldn't build overnight.

Every project we take on is driven by one obsession: turning your business challenges into competitive advantages. Through intelligent website architecture, standout development expertise, conversion-focused design, and white-glove project management, we don't just deliver projects — we deliver transformation. Your wins are our wins, your growth is our mission, and your success story becomes part of our legacy.

Our 5 Core Values

Collaboration

We're in it for the long haul, not a quick in-and-out project. Most of our clients stick with us for years.

Empowerment

We'll make sure you know how to use your own website, not have to come to us to change every little thing.

Innovation

We aren’t happy with the status quo - instead we will seek for new and improved ways to enhance the eCommerce experience.

Expertise

Our team brings our combined knowledge and specialties through mutual respect and trust to inspire you to feel confident relying on our advice.

Integrity

We value transparency, honesty, and accountability in all aspects of our work and relationships.

Scale Smart, Not Heavy

You started your business to build something amazing, not to become a hiring manager for every eCommerce specialty you need;
We get it – you're a founder, not an HR department.
You know what you don't want to hire?
• A full-time developer to fix that one checkout bug
• A UX designer for a three-month project
• A project manager just to coordinate your website updates
• An email marketing specialist for seasonal campaigns
• A conversion expert to optimize your product pages

Instead, you want a team that plugs in seamlessly.
Think of us as your eCommerce department – without the overhead, office politics, or training headaches.

We've been the behind-the-scenes growth engine for 100+ merchants who chose to scale smart instead of scale heavy.
Your competitors are building internal teams.
You're building strategic partnerships.

That's your competitive advantage.

Enquiries Or Just To Say Hi!

We’d love to make your project come to life! Drop us a line.

Book an Intro Call

We can’t wait to hear from you and begin our collaboration. Let’s jump on a call to discuss what you need! Hopefully it’s around eCommerce work, but hey if you need to just chat about the adorable cat video you saw on Instagram, the general frustrations as a business owner, or the epic hiking trip you took the other weekend - we’re available for that too.

Book a Call

Your Dedicated eCommerce Department

Meet Your Extended Team

Mark William Lewis

FOUNDER / CEO

Mark founded Netalico after seeing too many merchants struggling with expensive internal tech teams that couldn't deliver. With 20+ years of development experience at NASA, HP, and top agencies, he built Netalico to be the tech partner you wished you had internally – without the overhead, training costs, or management headaches.

Katherine VanLent

DIRECTOR OF OPERATIONS

Katherine acts as your dedicated operations director – keeping projects on track, budgets transparent, and communication crystal clear. As a certified PMP with 10+ years in creative leadership, she handles all the project management complexity so you can focus on running your business instead of managing contractors.

Lisa Pepin

SENIOR UX DESIGNER

Lisa becomes your conversion rate expert without the $120K+ salary. Having optimized UX for 50+ eCommerce companies, she knows exactly which design changes drive sales and which ones tank conversion rates. Think of her as your senior UX director – available when you need her, scalable as you grow.

Alexa Policicchio

UX DESIGNER

Alexa is a designer who specializes in branding, web design, e-mail marketing, and strategic marketing solutions. She has experience in project managing creative teams and is committed to crafting holistic solutions that embrace cultural competency and drive results.

Bianca Nucaro

CUSTOMER GROWTH MANAGER

Bianca came from a entrepreneurship background, and has worked with a variety of businesses in the digital marketing space for the past 5 years. She has a strong background in B2B & B2C marketing, and enjoys helping clients use visual storytelling to convert fans into paid customers. She has experience growing countless eCommerce stores since being at Netalico and loves being able to turn a clients' dreams into reality.

Alasdair Plambeck

PROJECT MANAGER

Alasdair has an entrepreneurial background that spans over 15 years (much longer if you count his car-washing business at age 9!) and has seen him wearing many hats. He’s grown and managed a portfolio of successful e-commerce businesses and cofounded a community organization where he guides nature-based trips and retreats. He finds great joy in leading teams, delighting clients and bringing a vision to life.

Norman Francis

SENIOR ECOMMERCE ENGINEER

Norman is the senior developer you can't afford to hire full-time but desperately need for complex integrations. With 10+ years across Shopify, Magento, and custom development, he handles the technical challenges that would take your internal junior dev weeks to figure out – if they even could.

Alex H.

SENIOR ECOMMERCE ENGINEER

Alex has been developing websites on php for almost 2 decades. He gradually fell in love with and started specializing in eCommerce, and now he spends most of his days in the world of Magento, WooCommerce, Shopify, BigCommerce.

Sandra Durovic

ECOMMERCE ENGINEER

Sandra has vast experience in eCommerce development for clients all over the world, from Shopify to BigCommerce. She’s always been passionate about combining art and creativity with technology, and she continuously experiments with it as a front-end developer by improving UX and designing pixel-perfect interfaces. Oh, but this doesn’t mean she’s afraid to get her hands dirty by working on back-end challenges when needed.

Camille K.

Project Manager

Camille has more than a decade of experience in leadership, operations, and sales, creating a unique blend of strategic thinking and practical execution. She is passionate about storytelling through design, leveraging creative vision to craft compelling narratives that resonate with audiences. She's known for building strong relationships and driving successful outcomes.

Maia Brown

Summer Intern

Maia loves her family and friends. She's an aspiring artist and writer who enjoys experiencing new things with the people she cares about. Maia has a passion for drawing and spray painting. She has three wonderful pets: Cody, Panther, and Finely, each with their own special and unique personality. She's very excited to be part of this team.