Shopify eCommerce Strategist

Summary

Netalico is hiring an eCommerce Strategist to join our fully remote team. You’ll work closely with a range of eCommerce brands, helping them improve performance across their Shopify storefronts and marketing channels.

This role is focused on strategy, not design execution. You’ll identify opportunities, shape recommendations, and help guide clients toward higher conversion, stronger retention, and better overall performance.

This is a part-time role to start, with a clear path to full-time as you grow with us. This role is ideal for someone with hands-on eCommerce experience who is looking to grow further into strategy, while still staying close to execution.

About Netalico

Netalico is a full-service eCommerce agency, specializing in conversion-focused and data-driven solutions for Shopify, BigCommerce, and Magento stores.

Our team includes skilled Project Managers, UX Designers, Developers, and SEO Experts—all based across the Americas. We collaborate via Slack, Asana, and Trello and prioritize clear communication and ownership.

We believe in creating a flexible and supportive work environment that empowers our team members to thrive. We offer remote work from anywhere in the Americas with flexible hours.

The Role

As an eCommerce Strategist, you’ll support client strategy and help guide performance improvements across UX, merchandising, lifecycle marketing, and overall site experience.

You’ll evaluate current performance, identify opportunities, and recommend what should be improved and why. You won’t be responsible for designing pages, but you will work closely with designers and developers to bring ideas to life.

You should be comfortable jumping into Shopify, GA4, and similar tools from day one.

Success in this role will be measured by

• Improvements in conversion rate, AOV, and revenue per session
• Strong, actionable recommendations that lead to measurable results
• Client trust and retention
• Clear communication of strategy to both clients and internal teams
• Ability to prioritize what actually matters vs. “nice to have” ideas

Key Responsibilities

• Conduct eCommerce audits across UX, merchandising, and lifecycle marketing
• Identify conversion blockers and growth opportunities across the funnel
• Translate business goals into clear, prioritized recommendations
• Lead Discovery phases for site builds and migrations, including gathering requirements, defining site structure, and aligning on key features and priorities
• Create clear briefs and documentation to guide the execution team (UX, dev) through the build phase
• Partner with UX designers, developers, and project managers to bring ideas to life
• Analyze performance data (GA4, Shopify, Hotjar) and adjust recommendations accordingly
• Support presenting findings, recommendations, and roadmaps to clients
• Help shape site architecture, navigation, and product merchandising strategies
• Stay current on Shopify ecosystem tools, apps, and best practices

Qualifications & Skills

• 2–4 years in eCommerce, CRO, or digital marketing/strategy
• Strong understanding of key metrics like conversion rate, AOV, LTV, and retention
• Experience working with Shopify and its ecosystem
• Experience working directly with clients in an agency or consulting environment is a plus
• Comfortable using data to support decisions
• Clear communicator who can explain ideas without overcomplicating them
• Self-directed and comfortable working remotely

Platform, Tools & Technology

You should have experience with

• Shopify (required)
• GA4 and basic analytics reporting
• Project management tools (Asana, Trello, or similar)
• Slack

Nice to have

• Klaviyo (flows, campaigns, segmentation)
• Rebuy, Rebuy Smart Cart, or similar personalization/upsell tools
• Gorgias or other support platforms
• Reviews platforms (Yotpo, Judge.me, Stamped, Okendo, etc.)
• A/B testing tools or CRO platforms

Team Culture Fit

• Thinks in terms of impact, not just ideas
• Communicates clearly and directly
• Takes ownership and follows through
• Is comfortable working without heavy structure
• Is ready to contribute from week one and continue building their skillset over time