Top Shopify Development Company and Expert Shopify Developers
Expert Shopify Developers Helping Brands Scale
Netalico is a Shopify development company trusted by mid-market and enterprise DTC brands. Our in-house Shopify developers handle custom development, UX optimization, and platform migrations that drive growth, improve performance, and deliver a seamless shopping experience. Whether you’re scaling up or refining your store, we’re here to make it happen.
Get In TouchShopify Development Company
Custom Shopify Development, From First Build to Full Scale
Netalico is a Shopify development company that builds high-performance ecommerce stores for mid-market and enterprise DTC merchants ($2M-$50M GMV). Founded in 2013, a Shopify Partner since 2016, and a Shopify Plus Premier Partner, our fully in-house US team has delivered hundreds of Shopify builds. Whether you need a custom theme, a complex Shopify Plus implementation, or a full platform migration, our developers ship production-ready code on time.
Custom Shopify development
Stores engineered to convert and scale
From custom themes to complex Shopify Plus builds, our developers ship fast, accessible, conversion-focused stores. Every project is built in-house by senior engineers, the same team that supports your store after launch.
What we build
Full-Service Shopify Development
Custom Theme Development
Our Shopify developers build custom themes from scratch using Shopify's Liquid templating, Dawn framework, and modern JavaScript. Every theme is optimized for speed, accessibility, and conversion. No bloated page builders or generic templates, just a ground-up build with custom sections your marketing team can manage without a developer.
Shopify App Development
Need custom functionality the app store can't provide? Our developers build private Shopify apps, custom integrations, and automation workflows using Shopify's APIs, webhooks, and Shopify Functions. Common projects include ERP and 3PL integrations, custom subscription logic, and middleware that connects Shopify to the rest of your stack.
Shopify Plus Development
Enterprise ecommerce demands enterprise developers. Our team builds on Shopify Plus with checkout extensibility, Shopify Functions for custom pricing and discounts, and B2B and multi-store architectures. See our Shopify Plus development agency services for the full Plus capability set.
Platform Migrations
We move brands to Shopify from every major platform without losing SEO equity, order history, or customer data. Our most common projects are BigCommerce to Shopify migrations and Magento to Shopify Plus migrations, with structured redirect maps, data validation, and post-launch monitoring built into every cutover.
The biggest thing is they listen to us, and that's really hard to find in a developer. If we have an idea, they help us figure out the best ways to accomplish it, and turn it into something that's a long-term solution instead of a short-term fix.Brand Manager, Feetures
App and integration development
Custom functionality the app store cannot provide
Need a private app, a custom subscription flow, or middleware that connects Shopify to your ERP and 3PL? Our developers extend your store with Shopify Functions, APIs, and webhooks, without third-party bloat slowing the site down.
Why brands hire us
Why Netalico Is a Top Shopify Development Company
Plenty of agencies list Shopify as one of a dozen platforms they support. Netalico does one thing: Shopify. Founded in 2013 and a Shopify Partner since 2016, we hold Shopify Plus Premier Partner status, the most selective tier in the partner program. That focus is why brands hire us as their Shopify development company instead of a generalist shop.
Founder Mark Lewis brings an engineering background that includes enterprise systems work at NASA, and he serves as a fractional ecommerce CTO for several larger brands. That technical leadership runs through the whole team: every developer is in-house and US-based, with nothing offshored or subcontracted.
We have shipped hundreds of Shopify builds, so your project benefits from patterns we have already proven on stores like yours. We use AI-accelerated development to compress build and migration timelines, with senior engineers keeping control of quality. And the same team that builds your store supports it after launch on a retainer, so nothing gets lost in a handoff.
Pricing is straightforward: ongoing retainers run $2,700-$10,000 per month with the average client around $4,500 per month, and project work ranges from $25,000 to $250,000+ depending on scope.
Selected work
Results From Our Shopify Development Work
Big Green Egg
Full Shopify Plus migration for the iconic grill brand, followed by ongoing Plus development and support. The same Netalico team that ran the replatform continues to ship improvements on retainer.
Audio Advice
Custom Shopify development for a premium home audio retailer with a complex catalog, including custom product experiences built for considered, high-ticket purchases.
Crossrope
Ongoing Shopify development for the fitness brand's DTC store, supporting a subscription-driven product line with continuous conversion and performance work.
Oatly, Getty Images, POPSUGAR and more
Our developers have built and supported Shopify stores for national brands including Oatly, Getty Images, CafePress, POPSUGAR, Rifle Paper Co, Tommie Copper, and Ministry of Supply.
How we work
Our Shopify Development Process
Discovery
We audit your current store, stack, and goals, then scope the build with fixed deliverables and a realistic timeline.
Build
Senior Shopify developers ship in weekly increments you can review, with AI-accelerated tooling compressing the timeline.
QA and Launch
Device, accessibility, performance, and data validation before cutover, with redirect maps protecting SEO on migrations.
Retainer
The same build team moves onto an ongoing retainer for development, CRO, and support. No handoff, no relearning.
Their experience with migration is something not all agencies have. Ecommerce has a lot of nuances that are important to understand. They are skilled in what they do, and we have a great rapport with Mark.Chief Marketing Officer, Fitness Brand
Built for performance
Fast, mobile-first, conversion-ready
Most of your traffic is on mobile, so we build for it first: optimized Core Web Vitals, lightweight themes, and checkout flows tuned to convert. Performance work continues after launch as part of every development retainer.
Compare your options
Development Company vs Freelancer vs Offshore vs In-House
Brands usually weigh four options for Shopify development. Here is how they actually compare.
Specialist company (Netalico)
Hundreds of Shopify builds of platform-specific experience, a full team (development, design, CRO, strategy), accountability under contract, and continuity from build through retainer. Costs more than offshore, and is worth it when your store is your revenue.
Freelancer
Fine for small fixes. Risky for builds: one person is a single point of failure, coverage stops when they take another contract, and complex Plus work usually exceeds a solo skill set.
Offshore agency
Lower hourly rates, but timezone lag, communication overhead, and rework often erase the savings. Total cost of ownership matters more than the rate card.
In-house hire
Full control, but one salary buys one skill set, and a brand team sees one store. A development company has seen hundreds, so solved problems stay solved.
FAQ
Shopify Development Company FAQ
What does a Shopify development company do?
A Shopify development company designs, builds, migrates, and maintains Shopify stores. That covers custom themes, private apps and integrations, Shopify Plus implementations, platform migrations, performance work, and ongoing development retainers. Specialists like Netalico work only on Shopify, so the team you hire has already solved the problems your build will hit.
How much does a Shopify development company cost?
At Netalico, ongoing development retainers run $2,700-$10,000 per month, with the average client around $4,500 per month. Project-based work such as builds and migrations ranges from $25,000 to $250,000+ depending on scope and complexity.
How do I choose a Shopify development company?
Look at platform focus (Shopify-only beats generalist), partner tier (Shopify Plus Premier Partner is the most selective), who actually writes the code (in-house versus subcontracted), named clients you can verify, and whether the build team also handles post-launch support. Ask how many Shopify stores the team has shipped, not how many years the company has existed.
Is a Shopify development company better than a freelancer?
For ongoing work or a full build, yes. A company gives you a bench of specialists, coverage when someone is out, QA processes, and contractual accountability. A freelancer can be the right call for small, well-defined tasks with no deadline pressure.
Do I need a Shopify Plus development company?
If you are on Shopify Plus or moving to it, hire a team with real Plus experience: checkout extensibility, Shopify Functions, B2B, and multi-store architecture are Plus-specific skills. Netalico runs Plus builds and migrations as core work, not edge cases.
How long does a Shopify build or migration take?
A typical custom build or migration runs 8 to 16 weeks depending on catalog size, integrations, and design scope. Netalico uses AI-accelerated development to compress those timelines, with senior engineers reviewing everything that ships.
We have an in-house tech team. Do we still need a Shopify development company?
Often, yes. In-house teams know your business but typically lack platform-specific depth: an agency that has shipped hundreds of Shopify stores has seen the failure modes, edge cases, and performance traps your team would hit for the first time. Many brands pair an internal team with Netalico for Plus-specific and high-stakes work.
Where is Netalico based?
Netalico is a fully American team operating across the US and Canada, with hubs in New York, Los Angeles, San Francisco, and Miami. Browse the city list below to find Shopify developers in your market, or see our full Shopify agencies directory.
Ready to build with a dedicated Shopify team?
Tell us about your store, your stack, and where you want to go. We will scope the work with fixed deliverables and a realistic timeline, and the team that quotes it is the team that builds it.
Get In TouchWant to compare your options first? See the top Shopify partners and Shopify Plus partners, our Shopify Plus design agency services, or our Shopify SEO services. If your store is already built and you just need reliable upkeep, our Shopify maintenance and support plans cover updates, monitoring, and small fixes.
Local Shopify developers
Find Shopify Developers Near You
Our Shopify development team serves brands across the United States. Select your city below to connect with experienced Shopify developers in your market.