When most eCommerce brands come to us, they’re not looking for a full-on rebrand. They usually have a logo they like - and maybe a few brand colors or fonts they’ve been using - but their site just doesn’t feel quite right. It might be hard to read, visually inconsistent, or simply not reflective of how the brand has evolved.
As part of every eCommerce site build or migration, we create a web style guide, tailored to your brand and optimized for usability and accessibility.
These aren’t massive, six-month branding overhauls. They're quick, strategic updates woven right into our web design process. No extra meetings, no complicated brand decks, just a fresh, cohesive look that makes your online store more beautiful, accessible, and aligned with your goals.
And just like we explain in our Pretty vs. Profitable blog post, we believe a well-designed site doesn't just look good, it converts. Beauty and functionality shouldn’t be at odds, and these mini brand refreshes are proof that you don’t have to choose one over the other.
So…What Is a Mini Brand Refresh?
Think of it like a quick style update for your eCommerce store. Most clients come to us with a logo in hand, and from there, our design team takes the lead.
Our process steps:
- Select an ADA-compliant and on-brand color palette
- Choose typography that’s optimized for web (we stick to well-supported, web-safe fonts to keep your site accessible, fast-loading, and free from surprise licensing costs)
- Style essential UX elements like buttons, badges, and key section layouts
Our goal is to build a design system that makes your store feel more consistent, shoppable, and on-brand, all while ensuring it's accessible to everyone.
This isn’t a lengthy branding exercise with endless iterations. Instead, we make smart, strategic decisions rooted in your existing assets, brand imagery, and business goals. It’s fast, focused, and effective.
Real Talk: Mini Brand Refreshes in Action
Here’s a behind-the-scenes look at how these refreshes came to life for a few of our clients:
Mini Dreamers
Mini Dreamers had evolved a lot since their original site launched, and it was time their online presence reflected that growth. We refreshed their color palette, refined typography, and gave their layout a sleeker feel. One that still kept the brand’s playful, curated spirit intact! The result? A more polished shopping experience that felt like a natural next step in the brand’s journey.
Alpenglow Sports
A Lake Tahoe staple, Alpenglow Sports had historically been a brick-and-mortar store. But after a quick pivot to eCommerce during the pandemic, they needed a digital storefront that could keep up well beyond the Covid-era. We started their Shopify migration with a mini brand refresh, modernizing their color palette with an outdoor-inspired gradient and introducing a legible typeface. The refresh supported a deeper content strategy too, helping Alpenglow showcase expert advice, blog content, and community events alongside their 8,000+ SKUs.
Limitless Walls
When Limitless Walls migrated from Magento 1 to Shopify Plus, we used the opportunity to give the site a visual upgrade too. The brand’s stunning wall murals and peel-and-stick wallpaper deserved a storefront that felt just as impactful. We updated fonts, streamlined colors, and polished UX elements to deliver a refreshed shopping experience that matched the product quality.
Why It Works
These mini brand refreshes aren’t just about aesthetics. they’re about making your site work better. A thoughtful refresh helps customers find what they need, trust what they see, and enjoy the experience of shopping with your brand.
And because we bake these design updates into the early stages of our eCommerce site builds, there’s no need for drawn-out timelines or added complexity. It’s just one more way we combine beauty with functionality to build stores that convert.
If your site doesn’t quite feel like “you” yet, or if you’re planning a platform migration, we’d love to help. With over a decade of experience, strategic insights, and a people-first approach, we’re here to make your online store look good and sell better.
Want to explore more of our work?
You’re in luck - we’ve done this a few times. From subtle visual tune-ups to full platform migrations, we’ve helped brands of all sizes level up their eCommerce experience. Check out our full portfolio to see more client stories and site transformations.
