eTail Boston Keynote: What Agentic Commerce and AI Shopping Optimization Actually Deliver
Netalico founder Mark Lewis and Fabric CEO Mike Micucci take the eTail Boston keynote stage on AI shopping optimization. Here is the data behind the talk: AI-referred shoppers adding to cart 30 to ...
Shopify Features Netalico Founder Mark Lewis on AI-Accelerated Ecommerce Migration
Shopify's Enterprise blog featured Netalico founder Mark Lewis as a leading voice on how AI is changing enterprise ecommerce migration. Read the quotes and what it means.
AI Apps Worth Testing and Ones to Avoid
AI is everywhere in the Shopify ecosystem right now. New apps launch weekly, existing tools quietly add AI features, and almost every platform claims some form of automation or intelligence. Here’s...
Netalico Promoted to Shopify Premier Partner While Driving Agentic Commerce Adoption
FOR IMMEDIATE RELEASE MIAMI, FL — Netalico has been promoted to Shopify Premier Partner following a long track record of complex replatforming work with mid-market and enterprise brands. The design...
ACP vs UCP Explained: AI Agents, Product Discovery, and Checkout
Product discovery is no longer a search engine problem. It's an agent problem. When a customer asks ChatGPT for the best ski gloves or Gemini for a lightweight carry-on suitcase, they're not clicki...
Rise of Agentic Commerce: Why Product Data Is the New Competitive Frontier
Netalico founder and CEO Mark Lewis recently wrote a guest piece for fabric on why product data is becoming the new competitive frontier in e-commerce. The core argument: AI agents are already driv...
How to Make Your Shopify, Magento, or BigCommerce Store an AI Answer Machine
By Mark William Lewis, Founder & CEO of Netalico Commerce What if the next customer finds you not through Google, but because ChatGPT or Perplexity recommended your product? It’s happening. Sho...
Google's E-commerce Dominance Is OVER (And Most Merchants Don't Even Realize It Yet)
After working with hundreds of Shopify stores, I'm watching Google lose the shopping wars to ChatGPT in real-time. Here's what's actually happening behind the scenes... I'm going to say something ...