How to Get Your Shopify Store Ready for AI Shopping Agents: A 10-Step Checklist
A practical before-2027 checklist for Shopify AI shopping agents: what to fix in your catalog, policies, checkout and reporting, and when.
eTail Boston Keynote: What Agentic Commerce and AI Shopping Optimization Actually Deliver
Netalico founder Mark Lewis and Fabric CEO Mike Micucci take the eTail Boston keynote stage on AI shopping optimization. Here is the data behind the talk: AI-referred shoppers adding to cart 30 to ...
AEO and GEO Are the Most Underestimated Investment in Omni-Channel eCommerce
Shopify's agentic commerce dashboard tells a striking story. AI orders up 13x, AOV up 30%. But most of the real ROI from LLM optimization is hiding in your Direct traffic, your branded organic, and...
What Is Agentic Commerce? A 2026 Guide for Shopify Brands
Agentic commerce lets AI agents find and buy products for shoppers. Learn how it works, the protocols behind it and how Shopify brands can prepare.
Rise of Agentic Commerce: Why Product Data Is the New Competitive Frontier
Netalico founder and CEO Mark Lewis recently wrote a guest piece for fabric on why product data is becoming the new competitive frontier in e-commerce. The core argument: AI agents are already driv...