eTail Boston Keynote: What Agentic Commerce and AI Shopping Optimization Actually Deliver
Netalico founder Mark Lewis and Fabric CEO Mike Micucci take the eTail Boston keynote stage on AI shopping optimization. Here is the data behind the talk: AI-referred shoppers adding to cart 30 to ...
AEO and GEO Are the Most Underestimated Investment in Omni-Channel eCommerce
Shopify's agentic commerce dashboard tells a striking story. AI orders up 13x, AOV up 30%. But most of the real ROI from LLM optimization is hiding in your Direct traffic, your branded organic, and...
An AI agent will wipe out a real Shopify store this year. Shopify is racing into "agentic commerce" without the safety net to back it up. Here's why, plus the playbook we use at Netalico to protect...
Rise of Agentic Commerce: Why Product Data Is the New Competitive Frontier
Netalico founder and CEO Mark Lewis recently wrote a guest piece for fabric on why product data is becoming the new competitive frontier in e-commerce. The core argument: AI agents are already driv...