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eTail Boston 2026 agenda listing for the keynote client case study on what AI shopping optimization actually delivers, presented by Mike Micucci, CEO of Fabric, and Mark Lewis, Founder of Netalico.

eTail Boston Keynote: What Agentic Commerce and AI Shopping Optimization Actually Deliver

Netalico founder Mark Lewis and Fabric CEO Mike Micucci take the eTail Boston keynote stage on AI shopping optimization. Here is the data behind the talk: AI-referred shoppers adding to cart 30 to ...

AEO and GEO Are the Most Underestimated Investment in Omni-Channel eCommerce

AEO and GEO Are the Most Underestimated Investment in Omni-Channel eCommerce

Shopify's agentic commerce dashboard tells a striking story. AI orders up 13x, AOV up 30%. But most of the real ROI from LLM optimization is hiding in your Direct traffic, your branded organic, and...

What Is Agentic Commerce? A 2026 Guide for Shopify Brands

What Is Agentic Commerce? A 2026 Guide for Shopify Brands

Agentic commerce lets AI agents find and buy products for shoppers. Learn how it works, the protocols behind it and how Shopify brands can prepare.

Laptop and phone showing an ecommerce storefront with Herbal Teas, Customer Testimonials, and Shop All menu

How to Make Your Shopify, Magento, or BigCommerce Store an AI Answer Machine

By Mark William Lewis, Founder & CEO of Netalico What if the next customer finds you not through Google, but because ChatGPT or Perplexity recommended your product? It’s happening. Shoppers and...