eTail Boston Keynote: What Agentic Commerce and AI Shopping Optimization Actually Deliver
Netalico founder Mark Lewis and Fabric CEO Mike Micucci take the eTail Boston keynote stage on AI shopping optimization. Here is the data behind the talk: AI-referred shoppers adding to cart 30 to ...
AEO and GEO Are the Most Underestimated Investment in Omni-Channel eCommerce
Shopify's agentic commerce dashboard tells a striking story. AI orders up 13x, AOV up 30%. But most of the real ROI from LLM optimization is hiding in your Direct traffic, your branded organic, and...
An AI agent will wipe out a real Shopify store this year. Shopify is racing into "agentic commerce" without the safety net to back it up. Here's why, plus the playbook we use at Netalico to protect...
How to Make Your Shopify, Magento, or BigCommerce Store an AI Answer Machine
By Mark William Lewis, Founder & CEO of Netalico Commerce What if the next customer finds you not through Google, but because ChatGPT or Perplexity recommended your product? It’s happening. Sho...
Google's E-commerce Dominance Is OVER (And Most Merchants Don't Even Realize It Yet)
After working with hundreds of Shopify stores, I'm watching Google lose the shopping wars to ChatGPT in real-time. Here's what's actually happening behind the scenes... I'm going to say something ...





