Question 1

What is a Shopify Plus agency?

Accepted Answer

A Shopify Plus agency is a certified partner that specializes in building, designing, and optimizing stores on Shopify's enterprise platform. Unlike general Shopify agencies, Shopify Plus agencies have demonstrated expertise with the platform's advanced features: custom checkout, Shopify Functions, B2B, multi-store management, and high-volume infrastructure. Netalico is a Shopify Plus Premier Partner with hundreds of builds delivered, including major enterprise projects.

Question 2

How much does Shopify Plus development cost?

Accepted Answer

Shopify Plus development projects typically range from $30,000 to $200,000+ depending on complexity. A custom Shopify Plus theme with standard integrations starts around $30,000-$50,000. Enterprise builds with custom checkout, ERP integrations, and B2B functionality run $75,000-$200,000+. Ongoing retainers for optimization and maintenance range from $5,000-$15,000/month.

Question 3

When should I upgrade to Shopify Plus?

Accepted Answer

Consider Shopify Plus when you exceed $1-2M in annual revenue, need a custom checkout experience, require B2B or wholesale functionality, manage multiple storefronts or international expansion, need advanced automation with Shopify Flow, or are hitting the limits of standard Shopify's API rate limits and customization options. The platform fee starts at $2,300/month.

Question 4

What is the difference between Shopify and Shopify Plus?

Accepted Answer

Shopify Plus adds enterprise features: custom checkout (Checkout Extensibility), Shopify Functions for backend logic, B2B and wholesale channels, up to 10 expansion stores, higher API rate limits, dedicated support, Shopify Flow for automation, and access to exclusive apps and integrations. It is designed for high-growth brands doing $1M+ in annual revenue that need more control and scalability.

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